Marketing Officer

View: 160

Update day: 16-11-2025

Location: Mechelen Antwerp

Category: Marketing / PR Sales

Industry: IT Services IT Consulting Computer Software Telecommunications

Position: Entry level

Job type: Full-time

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Job content

Job Description

Job description

You take part in working out a marketing strategy and fleshing out the positioning and more tactical aspects of the marketing plan. This includes things like major 360° launch campaigns, churn-reducing promotional offers, cross selling, upselling and service-oriented initiatives. You conceive and create promotional frameworks and campaigns, work out migration strategies, etc. You take part in shaping new propositions, particularly in the areas of storytelling and positioning. There’s no end to the variation and challenges!
Digital marketing strategies are an important element of the marketing plans. You work on these, too.
You are the contact person for the STP process (segmentation, targeting and positioning), and you are the key SPOC between Sales & Care, Product Management, MarCom and many other stakeholders of your projects.
You continuously monitor the evolution in our market and at competitors. You adapt your plans and anticipate.
You initiate commercial activities, follow up on them and keep them on track based on the KPIs defined in the commercial road map.

Profile

You have at least three years of relevant experience, in GTM management, brand management or product management, for example. So, you know exactly how to turn your propositions into a GTM approach. Have more than five years experience? Then check out our vacancy for a Go-to-market Manager.
More customers – satisfied customers – that’s what you do it for. You effortlessly identify with a target group and understand their needs.
The use of digital marketing tools and techniques is second nature to you. You use them readily to achieve your goals.
Interpreting data and insights is part and parcel of this job, and this is another of your strengths. This skill helps you take well-founded decisions and monitor business performance.
You speak and write Dutch or French, and English fluently.
Ideally, you have a master’s degree in applied economic sciences, business economics or an MBA, but equivalent experience will also be considered.

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