Marketing Operations Specialist

Job content

The Marketing Operations Specialist reports to the Teamleader Marketing Operations and works primarily with the Brand Manager(s) & Medical(s) of the allocated therapeutic areas.

We offer you a Consultancy contract on our payroll or a Freelance contract of 1 year starting at the end of August.

Contact information

dorine.vantours@professionals.randstad.be

02/474.79.68

Bachelor/Master or equal by work experience

Excellent planning and organizational skills (be able to work with strict deadlines)

Proactive and assertive attitude

Performance driven

Communication skills to connect with different creative partners

Follow-up on marketing communication trends and ability to share them with partners

Creative mindset and out-of-the box approach to advice partners on assets

High level of independency

Teamplayer

Excellent writing and speaking skills of English and Dutch

Basic knowledge of French

A contract of 1 year at the world market leader in the pharmaceutical business

Our client believes good health is the foundation of vibrant lives, thriving communities and forward progress. That’s why for more than 130 years, they have aimed to keep people well at every age and every stage of life. Today, as the world’s largest and most broadly based healthcare company, they are committed to using their reach and size for good. They strive to improve access and affordability, create healthier communities, and put a healthy mind, body and environment within reach of everyone, everywhere.

The Marketing Operations Specialist has the following responsibilities:

Acts as the SPOC between the content owners (promo & medical) and the preferred supplier network (creative agencies, digital production agencies, print management, warehousing, media buyer, …).

Finetunes the customer journeys with the support of omnichannel specialists, using the tatical plan as a baseline.

Takes the lead in getting and fintetuning the briefings of his/her partners by setting up regular intakes.

The baseline is to use the tactical plan and push the Brand Manager/Medical towards campaign briefings and to provide proactive advice on branding, regulatory rules and timelines for individual assets.

Create & update the central asset planning tool, that contains an overview of all campaigns and the detailed planning for all omnichannel assets included.

Functions as a marketing asset specialist, who supports his/her partners with the optimization of briefings of promotional assets over all on and offline channels (leave behinds, advertisements, digital banners, websites, …), with knowledge of the role of each asset in the customer journey.

You have deep knowledge of corporate, product and disease branding & regulatory rules and is able to review assets in line with these guidelines.

The Marketing Operations Specialist initiates, coordinates the approval process for all communication assets and is responsible for the branding approval.

You seek for optimization to build omnichannel assets & customer and the collaboration with the preferred supplier network.

You are responsible for the stock of materials.