Principal Product Marketing

Are you interested in working for a fast-growing company that puts its people first? Do you thrive on translating complex ideas and functionality into clear communications? Customs4trade is emerging as the market leader in customs and trade management software and we’re looking for a talented Principal Product Marketing to join our team. We are a tight-knit tribe that embraces diversity and believes in having fun while transforming the complex world of customs into a simpler, friendlier landscape. If our core values of Passion, Innovation, Vision, Initiative, and Quality resonate with you, then apply for this job! We are excited to meet you soon. Responsibilities

Responsibilities:

• Lead a team of a few Product Marketing Managers and help them to present our SaaS product, strengthening our brand, and to translate technical product details into easily understandable content
• Build strong relationships with the sales, product, and marketing teams to develop product marketing strategies (for content creation, pricing, advertising, product launching, etc.)
• Analyze the competitive landscape and market trends to better position our products
• Collaborate with various teams (product development, customer success, sales) to develop strategies to cover our buyer personas’ needs with defined processes and content
• Create compelling messages across marketing channels (landing pages, ad campaigns, product sheets, slide decks, release notes, etc.)
• Furter build out the strategy, process, and content for our internal and customer-facing knowledge base, making sure everyone has the valid information at all times
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers and internal feedback
• Translate your product marketing experience and theory to strategies, structures, and processes to be implemented at C4T.
• Being a coach/leader to the product marketing team and evangelist for our product
• Serve as market-facing subject matter expert for the product portfolio across the business
• Support our sales channels; train the sales team on the problems we solve for our buyers and users; develop internal tools and external collateral and teach the sales team how and when to use it.

Skills:

• More than 5 years of product marketing experience and more than 2 years of experience as a product marketing lead or in a similar management position
• Demonstrated ability to motivate, coach and grow a diverse team to achieve defined goals together
• Ability to understand and articulate the market, competitors, and core customer audience.
• Ability to identify and forecast potential business problems/opportunities and identify appropriate ways to rectify/seize the opportunities and prioritize resources.
• Experience in building and delivering cross-cutting company-wide strategic projects
• Critical thinker with strong writing, communication, presentation, development, and delivery skills
• Excellent communication skills
• Fluency in English is a must. Knowledge of Dutch, French, or German is a plus.

Benefits

• An international, open-minded team with different backgrounds and seniority levels
• A people-oriented company with an informal working environment
• Career path opportunities combined with internal and external technical and business-related training
• An emphasis on work/life balance, health, and wellbeing
• Plenty of fun and occasions to celebrate
• Compensation and benefits in line with role & responsibility
• A teleworking policy that allows for part-time work-from-home possibilities
• Last but not least: a truly inspiring workplace located on castle grounds – you’ll love coming to work!

About the organisation

Customs4trade’s (C4T) unique team of customs experts and best-of-breed technology engineers has developed CAS, a one-of-a-kind SaaS solution that simplifies customs and trade compliance. By automating all import and export processes, C4T customers experience faster time to market, drastically reduce customs duty and administration costs, and gain strategic visibility into their customs operations. We are growing fast and always looking for new talent. We value Passion, Innovation, Vision, Initiative, and Quality, and these pillars are key to our ongoing success. With great people, unique ideas, and pioneering technology, we are changing the future of customs. We encourage you to visit our blog to learn more about our work environment. https://www.customs4trade.com/blog/tag/work-environment