Brand Activation Lead

About the Opportunity

Join the Growth Hub BeLux team of Sanofi as a Brand Activation Lead. In this position you will be responsible for Managing and executing End2End Consumer engagement journey for a given category as well as brand management, consumer activation, CMI and innovation execution and digital and media execution. In this role, you will join us on an exciting journey of driving the category growth and execute the growth plan through collaboration.

About Sanofi

At Sanofi we work across human health from vaccines to rare diseases, and consumer healthcare. This creates opportunities to work across different areas to build a diverse and exciting career. Sanofi has the capabilities and resources to support your aspirations to fulfill your ambitions and be the best you can be.

Our purpose at Sanofi is to work passionately every day to understand and solve healthcare needs of people across the world. Our ambition is by 2025, to be a top 3 innovative, global and diversified human healthcare company. One that embraces transformative technologies and is focused on its area of excellence. We want to focus on those areas where we know we are making a difference.

About growing with us

In this role you will…

• Implement the category strategy for all consumer activations
• Develop consumer communication tools that supports category and customer growth plans
• Continuously identify opportunities that can win with consumers and drive future growth
• Develop strong collaboration with cross functional teams (shopper and HCP, customer, growth performance, medical, regulatory) and global teams when relevant
• Develop, align and execute all consumer activation materials for a given category, including ATL communication materials (TVCs, tags, outdoor and indoor communications, sponsorships, radio ads), all digital creative materials and media planning (yearly strategic planning, tactical plans, optimization; website content)
• Analyse market trends and activation results in order to propose action plans to maximize growth

About you

Qualifications/ Education & work experience

• Bachelor or Master degree in business or marketing
• 3+ years experience in marketing in Consumer Healthcare or FMCG
• Knowledge, experience and interest in digital channels
• Creativity, communication, innovation, leadership skills
• Oral and written fluency in Dutch, French and English

Inspire your Journey: what Sanofi can offer you:

• An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team
• An attractive, market-oriented salary aligned with your qualifications and including social benefits above average (e.g. company pension plans, health management)
• An individual and well-structured introduction and training when you onboard
• You can create your own career path within Sanofi. Your professional and personal development will be supported purposefully
• As a globally successful and constantly growing company, Sanofi provides international career paths as well

This is our Sanofi. Discover yours.

If you feel you have the required experience please apply NOW, alternatively contact sandra.rombi@sanofi.com directly for more details.

https://www.sanofi.com/en/careers/

Own your future. Make your move!

We are proud to have been awarded Global Top Employer 2021!

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At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.