Business Development Manager, Kantar Marketplace

☞ KANTAR

Ver: 140

Dia de atualização: 16-11-2025

Localização: Brussels Brussels Capital

Categoria: Recursos Humanos

Indústria:

Tipo de empregos: Full-time

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Conteúdo do emprego

Insights
Kantar is the world’s leading data, insights and consulting company and our Insights colleagues are experts in human understanding. They help clients define what brands should stand for, how to disrupt and renew their offer, how to connect with audiences and how to win with consumers and customers.
Job Details
INSIGHTS AT THE SPEED OF BUSINESS
Business Development Manager - Kantar Marketplace
Kantar:
Kantar is the world’s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, and our innovative analytics and technology, we help our clients understand people and inspire growth.
Kantar Marketplace:
Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. With its powerful combination of proven solutions and game-changing tech, the platform offers clients speed without compromise, delivering decision-quality insights in as little as a few hours. The platform allows clients to set up their own research projects, either on a completely self-service basis, or with differing levels of service from our expert consultants.
Growth:
Over the past 18 months we have scaled Kantar Marketplace to be available in 70 countries and have attracted new users in multinational organisations like Amazon, Audi, Coca Cola, Diageo, Samsung, Vodafone, and Reckitt. More than 750 client organisations now take advantage of Kantar Marketplace, testing almost 1,500 creative and innovation assets a month. In 2021 Kantar Marketplace achieved 120% year-on-year revenue growth, with cumulative revenues since launch surpassing $100 million.
Environment:
This is an exciting time to join Kantar Marketplace, it has the feeling of a high-growth start-up, within the stability and the brand recognition of Kantar alongside access to new clients that Kantar brings. Kantar Marketplace is a strategic pillar of Kantar and is a highly desirable career destination as it is very visible and still early in its lifespan, therefore offering excellent career prospects for people joining now. Kantar Marketplace is on a journey of acceleration on growth both in capability and revenue. The Business Development function is influential in fundamentally enabling Kantar in its increase in Commercial behaviour across the whole of Kantar.
THE ROLE:
The Business Development Manager will be responsible for driving the client penetration and revenue of Kantar Marketplace in close collaboration with Business Development and Client teams throughout Kantar.
Key responsibilities will include:
  • Significantly grow Kantar Marketplace business year on year, by achieving annual sales goals and targets;
  • Fully dedicated to driving sales for Kantar Marketplace platform, across all solutions available leading with the Kantar Marketplace vision and narrative through articulating compelling value propositions;
  • Collaborative seller, working closely with Kantar Marketplace Lead, Solution Area Leads, Client Leads and the broader business areas across Kantar to drive sales of Kantar Marketplace;
  • Create and execute against a sales action plan targeting clients that would benefit from Kantar Marketplace’s unique platform – from your list of clients/prospects;
  • Track all sales activity - Be accountable for tracking and managing, through relevant tools (internal finance tools etc.) for the business development process, from prospecting to qualification to closing;
  • Open doors - Actively scope out new business opportunities with new logos and new client buying points with existing accounts through your established network, analysis of data, and existing knowledge of the market research landscape as well as utilise CRM tools;
  • Respond with great speed and thoughtfulness to inbound leads as well as maximize your list potential;
  • Lead client conversations and platform demonstrations on the transformative potential of Kantar Marketplace Platform focusing on unique selling propositions with a keen eye toward competitors;
  • Work within a matrix structure to harness the capabilities of the team including Account Leads and Solution Experts to win;
  • Handle in-depth knowledge of products and technologies, competitors, and market conditions as well as pull in the relevant Kantar expert to close the sale.
Key Outcomes
  • Achievement of annual sales and profitability targets as well as optimise your sales conversions;
  • Drive up-selling & cross-solution selling within your existing client base as well as unlock new business with new buying points within existing clients;
  • Strong pipeline of activity with prospects for new and established clients for driving year over year growth – achieving outreach, demo, and sales targets;
  • Active participant in Sales Pushes, both local and global levering existing solutions as well as maximising new solution/platform feature launches.
What does it take to be successful in this role?
  • Strong track record of exceeding annual sales goals, targets and overall KPIs
  • 3+ years of Market Research experience (agency or client side), ideally with experience of innovation and creative development
  • Proven ability to identify, build and secure strategic and profitable business relationships
  • Good listener & flexible narrator who systematically adapts its communication content and style to it audience
  • Adaptable and open to new content and unforeseen circumstances and comfortable with a consultative sales process
  • Possess a commercial mind set / business orientation along with gravitas, and relationship-building skills needed to build rapport and influence senior internal and external stakeholders
  • Strong organisational and follow-up skills
  • Exceptional ability to collaborate effectively within a matrix structure to harness capabilities of the team and craft a winning proposal/solution
  • Proficiency selling technology, market research solutions or marketing technology across various client verticals and within one or more of our solution areas of expertise
  • Ability to identify the right customer stakeholders and build rapport/establishes credibility to build consensus for deals
  • Strategic thinker who systematically solves problems and hypothesizes possible customer pain points, expectations and implicit needs; brainstorms with team members to devise solutions to solve complex deal challenges
OUR BEHAVIOURS:
Our behaviours sit at the heart of our culture; the ‘how’ that enables us to deliver the ‘what’. As foundations for us all to build on, they are a living, breathing part of how we act and underpin everything we do; helping us deliver a positive client impact, and an amazing colleague experience.
  • Cultivate a Growth Mindset: Taking opportunities to learn, grow and inspire others, as well as putting ideas into practise to help the business succeed
  • Embrace Purposeful Collaboration: Collaborating proactively with colleagues, with clear purpose, towards positive client impact
  • Help others to Flourish: Facilitating a great employee experience by giving others room to grow, explore and achieve - with respect and encouragement
WHAT WE OFFER:
Kantar is committed to supporting the wellbeing of our colleagues and their family members in order to create a positive working environment where we can all thrive. We design and provide benefits to show that we value our people and are flexible for their diverse needs.
Benefits include:
  • KMP Academy: Participate in on-demand, live sessions, recording sessions, Q&A; loads of self-development opportunities
  • Competitive compensation
  • Flexible working: Our Flexible Working Policy encourages staff to work in the way that suits them best
  • Employee Assistance Programme (EAP): Providing you and your family with access to professional counselling services and wellbeing support when needed
  • Paid charity days: Two paid days per year to undertake volunteering work at a charity of your choice
Do you want to join us in the role of Business Development Manager? Send us your application (including CV) today.
For more information, please contact Anne-Lise Bosmans, Lead TA Specialist (anne-lise.bosmans@kantar.com).
Kantar Rewards Statement
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well-being is taken into consideration.
We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.

Country

Belgium

Location

Brussels, Rue du Marais
Why join Kantar?
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, nobody knows people better than Kantar.
And because we know people, we like to make sure our people are looked after as well. Equality of opportunity for our people is our highest priority and we encourage our people to work in a way that supports their health and wellbeing. While we encourage our colleagues to spend part of their working week in the office, we understand no one size fits all, and we’re flexible in our approach to ensure people feel included and accepted. We’re committed to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, which is why we welcome applications from all background and sections of society. Even if you feel like you’re not a perfect fit, we’d love to receive your application and talk to you about this job or others at Kantar.
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Data limite: 31-12-2025

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