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EU stakeholder & omnichannel strategy lead RDO
Ver: 140
Dia de atualização: 04-11-2025
Localização: Anderlecht Brussels Capital
Categoria: Outro
Indústria: Pharmaceutical Manufacturing
Tipo de empregos: Full-time
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Conteúdo do emprego
Make your mark for patientsWe are looking for a EU Rare Stakeholder Experience Lead RDO to join us in our European Rare Disease team, based in one of our EU hubs, preferably HQ, Brussels BelgiumAbout The RoleThe EU Rare Stakeholder Experience Lead RDO is accountable for developing a cohesive, immersive, and engaging interaction strategy that is optimized through journey development and channel section for the EU RDO.The role will be responsible for supporting all the EU assets in launch and pre-launch across the portfolio available to date (gMG, TK2D, MOG, AIE)This role is important in driving successful external stakeholders’ engagement with UCB.Who You’ll Work WithThis role reports to the Head of European Assets and Brands Strategy, Rare Disease OrganizationWhat You’ll Do- Lead the digital omni-channel engagement strategy for the EU RDO assets
- Support assets & brands PVBP and tactical plan implementation at EU level
- Develop strong relationships with A&B leads and EU country colleagues to provide support and guidance on effective campaign and communication excellence.
- Partner and co create campaigns, communications, and engagement journeys to support successful launch of disease awareness & branded campaigns.
- Map and identify digital engagement trends which can be leveraged to support launch success across the EU RDO assets.
- Map and identify behavioral changes for campaigns and associated informational needs to support journey creation.
- Manage UCB EU RDO platforms
- Partner with I2I colleagues to track and monitor success of omnichannel campaigns and define a proper measurement plan and track and analyze effectiveness of the various channels deployed in the journeys
- Advocate for effective external engagement through appropriate use of channels and resources to serve the patients and HCPs effectively.
- Build relationships within the network organization of UCB across but not limited too commercial, marketing, access, medical, patient engagement.
- Manage appropriate omnichannel budget to maximize UCB’s effective external engagement.
- Bachelors’ degree in life sciences, business or healthcare required
- 2-5 years in customer facing roles (sales, medical, access)
- 5 years + in marketing within specialty or rare (preferred)
- Experience of working in above country roles (preferred)
- Experience of working or leading a launch within the rare or specialty space
- Demonstrated experience of working a cross functional matrix team
- Excellent written and oral skills
- Able to make the complex simple
- Solution orientated
- Solid understanding of relevant compliance, legal considerations in developing branded and unbranded communication engagement plans
- English: good level in reading, speaking, writing, and understanding.
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Data limite: 19-12-2025
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