SEO/SEA & Analytics Specialist

☞ Graco

Ver: 210

Dia de atualização: 26-11-2025

Localização: Maasmechelen Limburg

Categoria: Marketing / PR Vendas

Indústria: Electrical Electronic Manufacturing Automotive Mechanical or Industrial Engineering

Posição: Entry level

Tipo de empregos: Full-time

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Conteúdo do emprego

Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump peanut butter into your jar, and the oil in your car. We glue the soles of your shoes, the glass in your windows and the screen on your phone. We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls. Graco is part of your daily life.

Graco has excellent opportunities available to individuals who want to be part of fast-moving, growing company – especially candidates committed to quality, innovation and solving customer problems. Graco was proud to be named a Best Place to Work in Manufacturing and Production by Fortune Magazine in 2016, 2018 and 2019.

Overview

The SEO/SEA & Analytics Specialist is responsible for the strategy, coordination and implementation of SEO and SEA for EMEA in cooperation with several stakeholders. This position is also responsible for the creation and management of the EMEA MarCom analytics. He/she will need to create integrated rapports and dashboards enabling the evaluation and optimization of campaigns. This is a marketing communication role suited for a technically strong profile.

Requirements

Experience/ Minimum of 4 years digital marketing experience with excellent understanding of SEO, SEA, Online Reviews & Web analytics

Education: Bachelor in web development, digital marketing or equivalent experience.

Skills
  • Strong experience in using analytic tools including Google analytics, Google Tag Manager, Bright Edge, Bazaar Voice, Google Adwords, Yandex, Bing Adwords and YouTube.
  • Deep knowledge of visualization tools such as Tableau, Klipfolio, Google Datastudio or others.
  • Strong understanding on how digital marcom tactics influence the consumer purchase process
Characteristics

This is a position where you need to be able to manage multiple priorities in a fast-paced and ever changing international environment. You are a team player who enjoys collaborating with others, but also have the ability to manage projects individually and with minimal direction. Through your superior logic and communication you enjoy presenting complex concepts and data analyses in a clear and effective manner. You are dynamic and always eager to learn and adapt.

Responsibilities
  • Design and execute multilingual SEO and SEA strategy & tactics aimed at maximizing search engine visibility, increasing traffic, and growing leads across all Graco.com websites.
  • Perform keyword/competitive research, technical and link analysis for SEO and SEA.
  • Synchronize organic and paid search initiatives and increase efficiencies and conversions.
  • Cooperate with internal stakeholders as well as SEM agency teams.
  • Collect digital metrics from several (digital) sources such as CMS, MAP, CRM and others. Combine these data with offline marketing metrics to achieve fully integrated MarCom Analytics.
  • Analyse and interpret data sets and communicate the conclusions and insights effectively through dashboards.
  • Provide both detailed data for individual campaign optimization as well as more generic data in line with KPI’s to detect trends across campaigns and divisions.
  • Create closed-loop analytics throughout the buyer’s journey.
Benefits

Graco offers a full-time contract of indefinite duration. We ask a lot of our employees, which is why we give so much in return. In addition to your competitive salary, group insurance, meal vouchers, etc, we also provide the following:

Ping-Pong: Compete with your colleagues during our Ping-Pong tournaments.

Fitness: You can stay in shape by using our fitness facilities before or after your workday
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Data limite: 10-01-2026

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