Sales Representative Off Trade - all over Belgium

☞ Brown-Forman

View: 170

Update day: 26-11-2025

Location: Bruges West Flanders

Category: Sales Planning / Projects

Industry: Food Beverage Services Manufacturing Financial Services

Position: Associate

Job type: Full-time

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Job content

What You Will Do In This Role

To achieve sales and distribution objectives through executing brand building activity, sales targets and brand education for Off-Trade customers, as well as ensuring the best position on the market for the Brown-Forman brands. This position works closely and under supervision of the National Field Sales Manager.

What You Can Expect
  • Achieves appointed sales targets promotion, distribution and visibility objectives according to KPI’s distributed by management
  • Drives local negotiation with the store manager
  • Enlarges product visibility at retail shelf (Product facings plus PLV)
  • Implements and evaluates promotional activities and generates secondary placements achieve sales targets
  • Regular and systematic customer visits according to work plan and customer coverage
  • Builds excellent relationship with customers on all levels within business environment
  • Ensures optimum stock level/Merchandising within all covered/serviced customers, in particular, implement the Category strategy in accordance with Category Management recommendations
  • Collects and updates information about competitors’ activities in respect with Competition Law
  • Conducts brand trainings for trade partners – under supervision
  • Daily reporting on the CRM software
What You Bring To The Table

Experience: At least 2-3 years in a similar position

Sales competencies - Sales Techniques according to the Channel

Knowledge in the Spirit Market is a plus

Results focused

Autonomously driving the business

Knowledge in Merchandising

French and/or Flemish Speaking. English would be a plus.

Nothing Better in the Market

Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Business Area: Europe Division

City: Brussels

State: Brussels-Capital Region

Country: BEL

Req ID: JR-00003043
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Deadline: 10-01-2026

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