Senior Sales Representative Horeca & Retail

☞ Generations Recruitment

View: 115

Update day: 25-11-2025

Location: West Flanders

Category: Food & Beverage

Industry:

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Job content

What’s in it for you

  • An entrepreneurial function with an immediate impact on the company’s results.
  • A stimulating and challenging environment working closely with International & ambitious brands.
  • A scale-up culture, with a strong backbone and focus on people & team building
  • An attractive salary package with extralegal advantages and an environment that stimulates and facilitates business and personal development

About the company

Our client is the essence of pure entrepreneurship working together with their principal partners to build their brands, sometimes from scratch, on the market. Coming from a joint venture between 2 majors in the liquor/spirit business, our client has settled its place as market leader in the on & off-trade distribution in Holland.

Their growth comes with their unique culture based on trust, friendship and working towards excellence. To their motto, “happy people are more creative, work better together and thus achieve better results”. To encourage their people, they offer various opportunities for personal and professional development.

To further establish their footprint on the Belux market, piloting from their offices located in Brussels-Zaventem, our client is currently looking to hire an Experienced Sales Representative On & Off-Trade (East-West Flanders).

About the job

To achieve sales and distribution objectives through executing brand building activity, sales targets and brand education for on-trade & off-Trade customers, as well as ensuring the best position on the market for their brands. This position works closely and under supervision of the Field Sales Manager.


Main responsibilities

  • Sell and market the company’s portfolio to off-trade customers in the assigned region by making customer visits and intensive contact, in in line with agreements and sales conditions.
  • Establishing, maintaining and commercially exploit good relationships with off-trade customers.
  • Contribute to the preparation, approval and implementation of the Off-trade regional plan in your own area, based on your observations and experiences and in coordination with the Field Sales Manager.
  • Performing customer visits and maintaining regular customer contacts, as well as identifying and following up on promotional and expansion opportunities with existing customers and ensure follow-up.
  • Implementation and evaluation of Sales & Marketing actions, promotions, introduction of new products and selling extra volume for local actions in consultation with the Field Sales Manager and Marketing team.
  • Identify, analyze and report on customer, market, brand and competition information to the Field Sales Manager and other stakeholders.
  • Building up and expanding a relationship of trust with the most important internal and external partners, track their needs and jointly carry out marketing actions.
  • Daily reporting on the CRM software

About the ideal candidate:

  • You hold a Master or bachelor’s degree (Commercial Sciences / Business Administration or similar).
  • You have extensive work experience in a Field Sales function, preferably in the OOH channel.
  • Knowledge of the Belgian FMCG market
  • Autonomously driving the business
  • Flemish speaking. Fluency in French and/or English.
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Deadline: 09-01-2026

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