Trade Marketing Executive Off Trade

☞ AB InBev

View: 130

Update day: 26-11-2025

Location: Leuven Flemish Brabant

Category: Marketing / PR

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Job content

Seniority Level: Entry level
#Ownership
Trade Marketing Executive
The Purpose (of the role):
The Trade Marketing Executive is responsible for all national activations in the off-trade channel. You will bridge both commercial objectives as Marketing objectives into perfect execution into the field. This position will need to plan, execute and follow-up on the effectiveness of the activations. This position also supports in the full business cycle (from 1Y Plan to channel and operational plan). This will lead to transformational channel strategies, resulting in sales uplift, while ensuring ROI and brand building. Within this role you’ll be able to work with such brands as Corona and Tripel Karmeliet.
You will report directly into BELUX Head of TM.
At AB InBev, dreaming big is what we do. Brewing the world’s most loved beers, building iconic brands like Bud, Stella Artois, Corona and crafting meaningful moments are what inspire us.
We’re a team of passionate owners who aren’t afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive and rewarding future. Turning any challenge into an opportunity. So let’s take on the challenge together. Cheers to dreaming big!
The role:
  • You will lead the implementation of POCM / POC Targeting / Trade Activations / Trade Programs for all ABI brands in the channel, by (1) having the right POCM on time & in full, (2) targeting the right POCs for the POCM/Market Program initiatives, and ensuring (3) Sales Rep training & communication. And delivering Sales uplift through (a) volume impact and (b) ROI positive activations & investments.
  • Yuo will be in charge of defining and executing the Marketing strategy for the country
  • This role is responsible for the strategy, definition, planning, implementation, & tracking of the country gameplan.
  • This role has budget responsibility for the Trade related Sales package and Commercial Capex initiatives.
  • Therefore, you will need to manage both internal (Sales director, Sales Reps, National accounts, Marketing team, ZX, FP&A, …) and external stakeholders (POCM suppliers, Wholesalers, POC owners, …).
Who we’re looking for:
  • Fluent in English and Dutch/French
  • First experience or internship, field experience preferred. Nice to have printing or digital tools knowledge.
  • Hands-on mentality
  • Team player & communication skills
  • Ability to understand and translate business requirements into a solid strategy & according actions, programs & gameplan.
  • Organizational skills and ability to plan the team workload effectively to meet deadlines
  • Excellent team leadership & able to develop strong relationships with colleagues & customers
  • Thought leadership & innovative thinking to develop winning channel strategy & gameplan concepts
What you can expect from us:
In this role, you’ll have the potential to transform our business and your career. You’ll get the support and mentor you need to succeed. We’re a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded. We encourage you to think big and go after your goals. You’ll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.
We are building a team that’s more supportive, more inclusive and more collaborative. A team that’s diverse in background, skills and experience.
So if you dream big but are concerned you’re not a perfect fit against the job description, we’d still encourage you to apply. You may just the right candidate to help us create a future with more cheers.
As the leading global brewer, we are committed to bringing people together for a better – and more equal – world. A more equal world starts when everyone can thrive. At AB InBev we value the diversity of cultures, perspectives, skills and experiences within our workforce, and we strongly encourage women, people of colour, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
#LI-ABI ZoneEUR
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Deadline: 10-01-2026

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