Brand Activation Manager Neutrogena Benelux

工作内容

Overall purpose of the role The purpose of this role, is to lead, shape and deliver our brand activation strategy for Neutrogena Benelux. Together with the multifunctional team you will lead the definition of and implementation of best in class customer, shopper & consumer plans to accelerate our growth and meet both consumer and customer needs. The role will also involve frequent interactions with cluster to provide input and make sure we both feed into the global consumer/customer strategy and assure locally we get the required tools/support to drive the business locally. Your key areas of responsibility Together with the Benelux Head of Brand Activation you will own the BNL measures for Neutrogena (& total retail): Manage the day-2-day business for both the mass channel (BNL) and the Pharma Channel (Belgium) Grow the brand, via shopper activations with retailers, consumer activations, influencer marketing, digital marketing. Input into a best in class capability agenda including Perfect Store, Instore excellence, Category management, Customer & Category Trade story development in conjunction with regional and global support. Lead solution development efforts for the brand that best address consumer, customer / channel needs, while coordinating the involvement of all necessary stakeholders across sub-cluster. Own the Business Planning process for BENELUX. Connect and cooperate closely with lead stakeholders across the cluster & beyond to access best in-class best practices and solutions. Own & Track business performance and LEAD mitigation plans when needed Talent & Capability Development Play an important role in driving total Mass (& Pharma) business forward, not only Neutrogena Continuously learn, improve & challenge to drive yourself and the multifunctional team to a higher performance Qualifications Your Core Competencies & Experiences Values Based leadership. Above all, you will value and demonstrate Integrity, Transparency & Trust. Agility & Ownership. You will delight in identifying and taking ownership for opportunities and challenges & be nimble and agile to compliantly achieve success. You will have a very high propensity for collaboration & cross functional ways of working. Connect: Demonstrate expertise in customer and retail strategy across key channels including mass retail, drugstores and pharmacy channel. Excellence in stakeholder management - customer and all internal partners. Build strong value - added partnerships with customers and other external stakeholders to generate perspective and insights. Shape: Translates insights into actions that challenge the status quo and that reinforce our competitive advantage. Determines alternative options Dares to take risks aligned with Credo-based decision-making Grow: Identifies & develops the skills necessary for future success for both themselves and for the broader organisation. Builds an environment supportive of diverse and inclusive thinking and perspectives. Holds both themselves and others accountable – challenges when required. Develops, tries and builds upon new operational practices that have been successful elsewhere in the company. Builds & reinforces a sense of urgency on key projects; helps others understand the criticality of these efforts. Analyses the outcome of recent projects; comes up with lessons learned reviews to improve future efforts and outcome. Around 5 years experience in marketing, customer marketing roles with proven track record. Masters degree or equivalent You need to comfortable to talk to our key customers in Dutch & French. Most internal communication is English. What does this role offer the right candidate? Be part of the largest global healthcare company (consumer division) in the world and contribute to stronger health care outcomes for consumers. Opportunity to build leadership and strategy muscle – shape future channel, customer and people strategies Opportunity for future promotion, including international roles Primary Location Belgium-Antwerp-Beerse- Organization Johnson & Johnson N.V./S.A. (7821) Job Function Sales Requisition ID 2105963726W