Digital Customer Acquistion Lead (Search Marketing Specialist)

☞ Atlas Copco Airpower N.V.

看过: 125

更新日: 16-11-2025

位置: Antwerp City Antwerp

类别: 市场/公关

行业:

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工作内容

The Role


Power Technique Business Area is looking for a Digital Customer Acquistion Lead responsible to drive potential customers to our websites and optimize the site so that we are first in searchengine ranking on relevant business keywords


You will be responsible for identifying and executing opportunities to improve our company’s and our content’s search rank for key terms at the top, middle, and bottom of our marketing funnel.


Benefit:
being on top of the trends for Google & Facebook & other major digital platforms
International experience – regional seminar world wide


Technology:
Google Search Console, SEMrush, Google Analytics
Nice to have: Adobe Analytics, Adobe Experience Manager Hotjar, Marketing Cloud, Pardot, Drift


Responsibilities:
  • Develop and execute Search Engine Optimization (SEO) & Search Engine Marketing (SEM) strategy with Division & Customer Center
  • Support the business to secure 1st position on Google for our targeted keywords.
  • Drive Organic non-branded traffic to PTBA sites
  • Manage and improve organic search engine performance and goal setting based on clickthrough rates, traffic, and conversions.
  • Manage both on-page SEO and off-page SEO.
  • Conduct SEO audits
  • Collaborate with Divisions & Customer Centers to create high-quality content around important, relevant terms.
  • Pickup local best practice to share in our competent development platforms
  • Provide training to Division & Customer Center on Digital Customer Acquisition
  • Stay up to date with the latest trends and changes with SEO and major search engines.


What you can expect from us?

  • A friendly, family-like atmosphere
  • Plenty of opportunities to grow and develop
  • A culture known for respectful interaction, ethical behavior and integrity
  • Potential to see your ideas realized and to make an impact
  • New challenges and new things to learn every day
  • Access to global job opportunities, as part of the Atlas Copco Group


What we expect of you?

  • Strong bias toward taking actions
  • Bachelor’s degree or higher education on marketing communications or related fields.
  • Thorough knowledge of search ranking and optimization factors and key algorithm updates.
  • Knowledge of what works and don’t work in SEO
  • Proficiency in web analytics software and keyword tools.
  • Experience with data-driven SEO analysis and optimization.
  • Excellent written and oral communication skills in English.
  • Creative, flexible, dedicated, and able to meet aggressive deadlines.
  • You should understand both content marketing strategy and the use of analytics to measure and optimize performance.


Passionate people create exceptional things
At Atlas Copco we believe in challenging the status quo, always looking for a better way. Our leading-edge technology enables us to innovate for a sustainable future.
We believe that people make it happen and with us you are empowered to act. Your ideas can make a real difference and contribute to the quality of life for people everywhere.
We offer a wide range of interesting job roles and many opportunities to grow. This is where it begins – Join us at the Home of Industrial Ideas.

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最后期限: 31-12-2025

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