Digital Promotions Lead

☞ Anheuser-Busch InBev

看过: 135

更新日: 26-11-2025

位置: Leuven Flemish Brabant

类别: 执行管理 规划/项目 R & D

行业: Information Technology Services Machinery Staffing Recruiting

水平: Mid-Senior level

工作类型: Full-time

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工作内容

At AB InBev, Challenge Accepted isn’t just a phrase; it’s an attitude!

That’s because we’re the world’s largest brewer, with iconic brands like Stella Artois, Leffe and Jupiler.

We’re a team of curious individuals who see every challenge as a new opportunity to do something incredible. We’re resourceful people who thrive and take ownership of our success. Because we’re owners, we take results personally.

We dream big, seek new challenges and push the boundaries of what’s possible!

The Challenge

The Digital Transformation Team at AB InBev is hiring a Digital Promotions Lead to build our online promotion capabilities within the on-premise channel. The objective of the team is to create thought leadership across our European organization and to drive top line growth through the digital interaction with on-premise outlets (mainly bars, restaurants and night-clubs) and wholesalers.

Our Digital Transformation Team is obsessed with customers and the value of technology for them. Our purpose as a team is to embed digital commerce into the DNA of our on-premise business, redefine the way we engage with our customers and deliver a competitive advantage. The team is focused on creating tailor made offers for our customers, from loyalty programs, over data based insights that add value for wholesalers and outlets, to individual promotion mechanisms or customer incentive and growth programs.

The Role
  • Build capabilities to launch promotions on our B2B e-commerce platform for on-premise outlets and wholesalers
  • Ensure we have the right promotion mechanics and segmentation (customer & brand) in place to maximize sales and create a seamless customer experience
  • Work in partnership with country sales teams to create, localize and execute online B2B promotion plan
  • Track and analyze key promotions metrics to continuously improve promotion mechanics to maximize uplift
  • Develop algorithmic selling capabilities to create a promotion plan based on big data and automated promotion capabilities & proposals
  • Develop strategy around personalization of promotional campaigns based upon individual or groups of customer habits
  • Identify emerging technologies to continuously improve our algorithmic selling capabilities
  • In-depth understanding of our customers’ digital needs and shopping journey to optimize each contact moment. Be relentless at keeping up to date with digital trends and opportunities and how they can be applied to AB InBev
Who We’re Looking For
  • A successful candidate will be highly analytical, resourceful, customer-focused and will have an ability to work independently under time constraints to meet deadlines and has previous experience in Digital e-commerce, algorithmic selling or promotion management
  • A metrics driven, analytical mind, knowledge of website analytics tools (e.g., Google Analytics, Amplitude)
  • Experience using (big) data and algorithms to measure impact and determine continuous improvements
  • Project management skills, with the ability to juggle multiple partners
  • Growth mindset and high excitement by the opportunity to build and shape the digital agenda of AB InBev Europe, track record of managing through ambiguity and driving results
  • Excellent communication skills, pragmatism and flexibility, experience in change management both with internal and external stakeholders
  • Excellent command of English language, 2nd European language is a plus
  • A passion for beer
What You Can Expect From Us

In this role, you’ll have the potential to transform our business and your career. You’ll get the support and mentor you need to succeed. We’re a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded. We encourage you to think big and go after your goals. You’ll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.

As the leading global brewer, we are committed to bringing people together for a better – and more equal – world. A more equal world starts when everyone can thrive. At AB InBev we value the diversity of cultures, perspectives, skills and experiences within our workforce and we strongly encourage women, people of colour, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

If this sounds like the incredible opportunity you’ve been waiting for, apply today
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最后期限: 10-01-2026

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