Brand Relations Associate (8-month contract)

☞ the LEGO Group

View: 160

Update day: 16-11-2025

Location: Brasschaat Antwerp

Category: Sales

Industry: Manufacturing

Position: Entry level

Job type: Full-time

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Job content

Job Description

Come and play a key part in bringing the LEGO® play experience to kids, families and adult fans of LEGO (AFOL) in Benelux!

The Brand Relations Associate is the heart and executional power of our local brand relations activities, which include PR coordination, influencer activations and supporting our local events. In this role you will be collaborating with our eco-system touchpoints, PR colleagues in Western Europe and external partners (PR and digital agencies, LEGO fans).

Please note


  • This role is based in Brasschaat, Belgium (nearby the Dutch border – Breda). We can offer a local Belgian or Dutch contract depending on the country you are leaving in.
  • This is an 8-month maternity cover contract, starting in January 2023. This role can either be offered on a part-time (80%) or full-time (100%) basis. Our hybrid working model is 3 days office/2 days home.
  • To apply, please send your CV in English – thank you.

Core Responsibilities

In line with our marketing strategy and LEGO® brand values, your core responsibilities will be

PR Responsibilities


  • Contribute to and execution of the Benelux PR strategy
  • Implement key PR activities with Brand Managers
  • Building local media relations
  • Handling media requests
  • BR Budget follow up
  • Reporting and analysis (monthly, annual)
Brand Relations Responsibilities


  • LEGO Ambassador Program in Benelux
  • Local contact for LEGO Fan Communities
  • Support media opportunities e.g. LEGO Masters
  • Execution of local Influencer strategy
  • Encouraging collaboration across the LEGO® Eco System (with LEGO Brand Stores &LEGO Discovery Centers)
  • Event Support of both local events and LEGO World Event, the world’s largest LEGO Event. With tasks such as partnership management, material and stock coordination, asset development, reporting, etc.
  • Support the Benelux Marketing team with ad hoc operational projects
Play your part in our team succeeding

The Marketing Department is responsible for crafting and driving consumer demand for the LEGO Group by converting consumer, shopper and market insights into compelling, creative, and innovative marketing programs that remain grounded in a strong commercial understanding and focus.

In this role you will be joining a passionate and impactful marketing team focusing on the Benelux markets, consisting of Brand Management, Trade Marketing, Digital Marketing, Brand Relations & Events and Planning & Performance.

Do you have what it takes?


  • Proven experience in PR and/or influencer marketing, with ideally some experience in consumer event coordination
  • Strong project and stakeholder management skills
  • Great teammate who is able to work independently
  • Hands-on, analytical and problem-solving attitude.
  • Ability to prioritize and work under pressure
  • Previous experience working with Content Management Systems is ideal but not a requirement.
  • Proficient in both English and Dutch.
What’s in it for you?

Here Are Some Of What To Expect


  • Family Care Leave – We offer enhanced paid leave options for those important times.
  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
  • Colleague Discount – We know you’ll love to build so from day 1 you will qualify for our generous colleague discount.
  • Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.
  • Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO®team today.
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Deadline: 31-12-2025

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