Communication Campaign Manager

☞ Toyota Belgium

Aussicht: 160

Update Tag: 16-11-2025

Ort: Zaventem Flemish Brabant

Kategorie: Marketing / PR

Industrie: Automotive

Position: Mid-Senior level

Jobtyp: Full-time

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Jobinhalt

The purpose of the Communication Campaign Manager (Conquest) is to plan, manage and execute communication campaigns (brand, products, initiatives towards B2C and B2B). These campaigns must participate to business and marketing objectives in enhancing awareness of the brand(s) and in stimulating conversion.

The campaign manager must assure

  • the brand values and look & feel are guaranteed in all communication deliverables
  • the messages are consistent throughout all touchpoints, and consistent over time

He/she typically collaborates with an external communication/creative agency for which he/she is one of the main interface. He will brief, oversee & follow-up their work ensuring qualitative deliverables within budget and timing.

Job role & responsibilities:

  • Helped by the head of customer conquest define the objectives of the campaign & calculate the intended ROI of the campaign
  • Develop comprehensive overall campaign briefing – based on internal information from relevant stakeholders - to the external agencies. Define clear context and objectives in written briefings.
  • Manage, coordinate & follow-up internal (e.g. websites,…) & external stakeholders (agencies) for the implementation of Toyota Belgium conquest campaigns (product launches, BMS…) & initiatives (visual identity,…) within budget, timing and with the required quality
  • Oversee the work of creation, animation, production, copy…
  • Create & ensure consistency across messages and touchpoints keeping 1 story
  • Develop and keep close relations with Toyota Motor Europe/Inchcape on international objectives, strategies and material for campaigns
  • Evaluate agencies and build strong and long term partnership for optimal efficiency
  • Follow-up communications from competition
  • Be the operational point of contact of our creative agency
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Frist: 31-12-2025

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