Digital Marketer

Jobinhalt

About the job

Do you want to join us on our mission to make the craft industry more modern and fun?

Are you looking for an international and fast-paced, yet collaborative and inclusive environment to thrive in? Then you’ve come to the right place!

Winnie’s Picks is a start-up with headquarters in Brussels, a main market in the US, and a warehouse in California. Our main products are paint by numbers for kids and adults, and the custom ones.

These unique craft kits have already been approved by 40000+ customers and 400+ shops in North America.

Since it was founded in 2019, Winnie’s Picks has metamorphosed, and the best is yet to come: the opening of the EU market and the launch of new product lines that meet our double life criteria: -a premium guided crafting experience and a finished beautiful artwork that will live forever.

Our objective is crystal clear: become a key player in the craft industry within the next 10 years.

The team is now looking for a purpose-driven talent to join us on our mission to give fun while having fun and push the company to the scale-up stage.

Digital Marketer at Winnie’s Picks

As our Digital Marketer, your main goal will be to raise brand awareness, build a strong online presence and drive conversion on our websites. On this journey, you will take part in our Promotion Circle within our Holacracy structure and collaborate closely with our Circle Lead and the other team members.

Your main responsibilities will be:

• Design digital marketing strategies across several platforms and define corresponding objectives and KPIs.
• Brainstorm and take part in the production of engaging and unique creatives. Winnie’s Picks has a story to tell; you’ll have to spread it on the internet.
• Create, test, iterate, optimize, and scale campaigns across channels & countries and determine where advertising budget should be allocated.
• Collaborate with the Promotion Circle Lead and Sales channels Circle Lead to optimize the overall conversion funnel.
• Plan, create, and A/B test emailing campaigns across Circles (B2C & B2B).
• Ensure that the right messages are delivered to the right people at the right time through the right channels.
• Experiment in cycles: plan, build, execute, learn.
• Identify trends in the craft industry to keep our messages young and modern.
• Participate in brainstorming on creative growth strategies.

Tool knowledge (or willingness to learn):

• Google Analytics, Google Tag Manager, Google Ads, etc.
• Facebook Ads Manager
• Snapchat Ads
• Tiktok Ads
• Klaviyo
• And other relevant digital marketing tools

What do we expect from you?

You like working in a small and agile team with a strong bias for action—we ideate, we experiment, we learn. You are curious, open-minded, and you proactively search for new insights in the field of Craft. Besides, you are eager to learn quickly and recognize yourself in the following profile:

• Demonstrable +2y experience in digital marketing, including at least one year in social media management.
• Ability and excitement to work in a fast-paced environment Team player spirit to thrive in a cross-functional and collaborative set-up (Holacracy).
• Autonomous work style and entrepreneurial mindset. You have the ability to lead and execute projects from start to finish.
• You see yourself as both creative and analytical.
• Any interest in an art or craft activity is an advantage.
• Very good proficiency in English. French, Dutch, and other European languages are a plus.
• First E-commerce experience is a plus
• SEM and SEO knowledge is a plus.
• Eagerness to learn, talent, and enthusiasm are more important than ticking the boxes though. Even if not all desired requirements are met but you’re very excited about the role: we want to hear from you.

What can you expect from us?

• Unlock your full potential and be accountable for your impact.
• Become a key factor in our rapid transition from startup to scaleup, and our expansion from the United States to Europe (and not the opposite).
• Work in a fast-paced, collaborative, and supportive environment. We share a participatory culture of autonomy and ownership by everyone, not only by the leadership.
• Be part of our dynamic team. We organize many team activities and afterworks. We are as serious about our work, as about having fun on our journey together.
• Informal work vibe with open communication and full transparency on results.
• Participate in our scrum project management meeting, monthly town halls, governance meetings, off-site team activities.
• Receive a competitive salary package incl. perk, your own laptop, meal vouchers, flexibility on working remotely, and much more.

Start Date: ASAP

Are you interested?

Respond to this job offer by:

• uploading your CV or sending it to: maxence@winniespicks.com
• giving us 3 reasons that make you our future colleague

Do you want to know even more?

• Website: www.winniespicks.com

Winnie’s Picks is committed to being a diverse and inclusive workplace. We encourage applicants of different backgrounds, cultures, genders, experiences, abilities, and perspectives to apply.