HubSpot Manager

☞ Basware

Aussicht: 155

Update Tag: 26-11-2025

Ort: Aalst East Flanders

Kategorie: Marketing / PR

Industrie: IT Services IT Consulting Software development Financial Services

Position: Mid-Senior level

Jobtyp: Full-time

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Jobinhalt

Marketing business function is responsible for guiding prospects & customers throughout their journey with Basware. Through providing thought leading insights, practical advice and a roadmap for automation, in partnership with our Sales function, we enable organizations to simplify operations, spend smarter and drive the transformation of their Finance & Procurement functions. Leveraging industry leading marketing platforms including Hubspot, LeadForensics and many more, we activate multi-channel marketing programs to help prospects get informed, build their business case, select the right-fit solutions, and ensure our customers get the most value from their Basware solutions.

We are looking for a HubSpot Manager.

You have several years of HubSpot experience. You are able to drive and optimize a lead management process, in addition, to ensuring data quality and attribution are fit for purpose. You are responsible for the platform setup and best practice execution of all marketing automation campaigns globally as a Marketing Automation Platform owner. In this role, you report to the VP Marketing Operations.

Key Responsibilities
  • Global platform expert, capable of working across all levels of the organization to drive adoption and continual improvement.
  • Serve as a Marketing Automation lead globally; responsible for implementing and executing marketing automation flows, lists, custom fields, and lead scoring.
  • Manage UTM tracking and lead source attribution.
  • Support campaign enablement and manage an off-shore team of platform specialists.
  • Lead strategic organizational projects within the platform and own the roadmap of how the platform evolves
  • Manage the data integrity of the HubSpot database, assessing data uploads and enrichment. Ensuring business compliance with GDPR.
Required Skills And Experience
  • 5+ years experience with marketing automation platforms.
  • HubSpot experience is required, certification mandatory.
  • Strong project management skills
  • Familiarity with global legal frameworks and best practices of data privacy.
  • Strong analytical skills, creative problem solving, project management, and communication.
  • Basic/Intermediate experience using HTML and CSS
  • Knowledge of GA & GTM. Zapier is an advantage
At Basware, you will be part of a profitably growing, dynamic, and forward-looking company. We have an open working atmosphere and an innovative spirit. We offer you competitive compensation aligned with your competencies and performance, a supportive team, and an opportunity to build your career in an international environment that drives you to succeed.

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Frist: 10-01-2026

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