Medior/ Senior Content Marketing Expert

Content is the glue to engage brands with prospects and customers. No content, no engagement. Springbok believes that in an unpredictable world, people will always look for meaningful connections. They expect brands to offer a relevant meaningful customer

experience. You, as a content marketing expert, will play a key role in making that happen.

Profile:

• At least 5 years of content marketing expertise (inbound marketing)

• Worked within an agency environment

• Strategic sparring partner to the client

• Experience in content workshops & frameworks

• You did content marketing for many companies, preferably internationally

• Curiosity. Challenging. Questioning the client to get to the bottom

• You like variation on the job

• You worked already on many campaigns

• You sense and feel what works and what not

Activities:

Strategy

• Build and manage the content strategy

• Give our clients a content framework

• Facilitate persona and customer journey workshops

• Present and discuss findings & insights with clients

• Define content themes and topics

• Content audit

• Advice on content formats and channels

• The content is aligned with the attention spam

Creation

• You work out a content plan & calendar

• You are the bridge with the creatives & copywriters

• Review and optimize the quality of the content

• Advice your colleagues in content optimization

• Report on a regular basis to the client

• Make sure in all of our campaigns we have spot on content

Skills & expertises

• +5 years content marketing.

• You know the latest trends and best practices in content marketing

• Customer insights & experience

• Planning & organsiational skills

• You have excellent written and verbal communication skills in English & Dutch

• (French is a plus)

• Presentation & story telling skills.

Character

• Pro-active

• Communication with a c

• Clearcut vision

• Can do mentality

• Analytical and synthesis skills

• Hands-on

• Curiosity

• Why? Why? Why?

• Let’s do it together

This is what we offer

• A competitive salary

• Flexible working hours

• Office (Mechelen) and home working

• Healthy initiatives to keep the mind and body sound

• Office space in Mechelen (Belgium), but also in Brussels (Belgium), Amsterdam (the Netherlands) and Den Bosch (the Netherlands)

• The opportunity to join a young, ambitious and talented team

• Pan-European customers in a variety of sectors

And this is us

Springbok is a next-gen digital agency with more than 280 employees in Belgium and the Netherlands. We don’t shy away from data or technology — we embrace both and use them to inspire bold and creative marketing ideas and deliver highly personalized brand experiences for our clients.