Digital Manager (ViiV Healthcare)

Job content

Site Name: Belgium-Wavre

Posted Date: Aug 31 2023

Job Purpose:

ViiV Healthcare has an important purpose which is to leave no person living with HIV behind. We are delivering on this by developing and providing access to innovative HIV medicines which address medical unmet needs and make HIV a smaller part of people’s lives. If you are a digital manager who is inspired by the opportunity to make a difference to the lives of people living with HIV then read on

The digital Manager is accountable for delivering actionable business insights to the commercial organization and for embedding those into digital tactics and marketing campaigns.

Key Responsibilities:

• Act as a local internal change agent for the digital transformation, challenging the status quo and driving the cultural shift towards data driven decision making. You will act as the ambassador to spread the omnichannel mindset at all levels of the Belgian LOC
• Lead the dialogue with stakeholders across the business to proactively identify, understand and prioritise opportunities to drive performance using advanced analytics.
• Act upon the gained insights by translating analytical findings into marketing tactics and campaigns.
• Localize and implement global tactics and strategies in alignment with the local marketing and sales teams to best support our market and our brands` growth
• Responsible for the localization of global tactics and creation of local tactics based on the Multichannel plan whilst working in close cooperation with the respective Brand managers:
• Work on focused campaigns, as identified in the brand plan but also accommodate ad hoc opportunities popping up; all aiming at maximizing the brands` growth.
• Brief and coordinate tactics with internal and external agencies
• Monitor and report performance of the campaigns to continuously finetune our content and channels for our target customers.
• Share best practices and learnings with the digital managers from other Local Operating Companies
• Represent the Belgian LOC in the different European Working groups and Networks
  
  

Why You?

Basic Qualifications:

• University degree in related field (economics, business studies, marketing, digital communication or similar)
• 3+ years of Experience in eMarketing, Multichannel Brand marketing or digital communication
• Experience in healthcare, pharmaceutical, or consulting industries
• Business fluent in Dutch, French and English
• Strong communication and presentation skills
• Team player with effective networking, collaboration, and engagement skills
  
  

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Excellent analytical skills and result-oriented
• Strong organizational skills
• Experience in brand planning processes and translation strategy into execution
• Ability to work cross-functionally in a fast-pace environment
• Ability to lead cross-functional matrix working
• Agile thinking and ability to continuously innovate
  
  

Why ViiV Healthcare?

Our values and expectations are at the heart of everything we do and form an important part of our culture. These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork in a culture of Innovation, Performance and Trust.

ViiV - Our specialist HIV business is dedicated to delivering advances in treatment and care for people living with HIV. We aim to take a deeper and broader interest in HIV/AIDS than any company has done before and take a new approach to deliver effective and new HIV medicines, as well as support communities affected by HIV. For more information, please visit www.viivhealthcare.com.

At GSK we value diversity and treat all candidates equally. We aim to create an inclusive workplace where all employees feel engaged, supportive of one another, and know their work makes an important contribution.

We provide a supportive working environment, and a range of development challenges and opportunities. We also offer competitive benefits and compensation packages designed to attract and to retain the very best.

• Li-GSK
  
  

If you have a disability and require assistance during the course of the selection process, you will have the opportunity to let us know what specific assistance you require in order to make suitable arrangements.

Why Us?

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

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