Digital Marketing

Job content

Job Description:

A 6 Month (Extendable Mission) at Schaarbeek - BE.

Language Requirement : DUTCH/French & English.

TITLE : Content and SEO specialist & User Experience designer

Digital is not just about the technologies, it’s about new ways of solving challenges, creating unique experiences and enabling business growth.
We are looking for a digital seeker to deliver top digital experience across the whole customers’ journeys and serve our customers, in an omni-channel strategy, across digital, mobile and physical channels.

You like challenges, new technologies and to work in a collaborative team. The customers’ satisfaction and experience are key for you?

Roles and responsibilities:

• Design, analyze and create digital content solutions to support the user journey and drive impactful digital experiences across multiple channels, platforms and segments
• Lead and shape the digital content design for web- and app platforms (considering UX writing practices) in close collaboration with UX, designers and marketeers.
• Moving between strategy, design and implementation, ensure that content is aligned to the experience vision, design principles, content strategy and brand values.
• Plan, analyze and produce content and product copy that is relevant, easy to understand, accessible, inclusive, and conforms to the brand style & tone of voice.
• Understand user psychology and translate product specifications into customer needs to engage the customer and increase conversions
• Use data, insights, and research to take right content and design decisions.
• Ensure a permanent monitoring of customer feedback (verbatim, users’ tests...) and metrics in order to optimise the user experience on the portfolio on our digital interfaces.
• Organize recurring customer tests and AB tests to support the assumptions made and continuously optimise the digital interfaces.
• Define & follow up usage performance KPI’s. Correct where needed by steering the needed updates.
• Ensure the implementation of a consistent user experience, across all touchpoints
• Continuously improve Pxs.be for all segments in order to generate online conversions, call deflation and achieve NPS targets.
• Ensure close collaboration with the different Tribes to make the digital flows as optimal as possible, in line with the customer journeys / value proposition.

D2D activities:

• Create the best UX wireframes with Figma
• Analyze and improve SEO and organic traffic
• Provide SEO optimized & conversion-focused copy in 3 languages
• Write web briefing for UI designers, Integrator, publishers in order to publish the webpages via our CMS
• E2E testing and validation for Portal and for sales channels
• Analyze performance to optimize pages via tools (Adobe Analytics, Content Square…) and customer’s feedback
• Propose AB testings and optimizations,…
• Benchmark
• Propose assets and components for the Design System
• Define requirements for development as personalization, new components, components update,…

Profile:

• Familiar with scrum techniques and Agile project planning.
• Sufficient understanding of usability and technological techniques & trends.
• Knowledge of these tools is a plus:

o Figma as wireframe tool
o Content Square as journey & zoning analysis tool
o SEMrush as SEO tool

• Minimal 3-5 year of relevant work experience in digital projects (as UX, content or SEO specialist, growth marketeer).
• You have good knowledge of French or Dutch and English; able to participate and interact in a multi-languages meetings.
• You have an excellent mastery of web copywriting in FR and/or NL, EN.
• You are used to analyse metrics reporting and perfectly know all the tips and tricks for the SEO.
• You are customers- and results oriented.
• You have an ability or facility to understand the technical aspects of the internet.
• Open, you can easily communicate and share information.
• You have good creativity assets, to think out of the box and propose pro-active actions.
• Able to take your responsibilities, you work in team
• Ownership, you work independently, are decision-maker and able to take your own responsibilities.
• Organised, you can work on multiple actions and projects at the same time.
• You are a true team player with excellent communication and coordination skills (extremely fit to work in a cross-functional large company context and to motivate others).
• Flexible and stress-resistant (with respect for - externally - defined deadlines and priorities).

Job Type: Fixed term contract
Contract length: 6 months

Salary: €450.00 - €470.00 per day

Schedule:

• Monday to Friday