Job content
Closing Date: Sunday 04 May 2025
POST CONTEXT/POST SUMMARY
The J10 Digital Media Specialist – Middle East will conduct analysis of the Middle East audiences to determine appropriate channels and approaches for communication products. This post will be expected to use social media and other digital means in both English and Arabic and/or Farsi to communicate NATO’s objectives and inform and influence Arabic/Farsi -speaking audiences in specific regions.
PRINCIPAL DUTIES
Support the social media strategy for NATO StratCom outputs on the several platforms and analyses digital media engagement data to develop an understanding across a wide range of digital media platforms, using that understanding to both create new ways to use existing platforms and expand the set of platforms used.Analyze ACO social media outputs using quantitative and qualitative information (such as engagement data and measurements), developing reports for the Chief Public Affairs Officer (CPAO) and STRATCOM Director to best support NATO activities, missions, and issues of concern.Craft compelling messages that align with NATO’s narrative, addressing specific geopolitical issues while considering the Middle East perspective, and promoting NATO’s objectives in a balanced manner.Create and manage social media posts, graphics, videos, and other forms of content tailored for the Middle East audiences. This includes creating Arabic and/or Farsi-language content for different platforms, ensuring cultural relevance and appropriate tone.Collaborate with NATO’s psychological and information operations teams to develop synchronized campaigns across various platforms, contributing to NATO’s messaging objectives.Engage with English and Arabic and/or Farsi-speaking audiences across social media and ACO channels, responding to comments, questions, and direct messages in a timely, professional, and culturally sensitive manner.Synchronize and align SHAPE queries with ACO Joint Force Commands (JFC) and Component Commands. Work closely with NATO experts in military, political, and cultural fields to ensure content is aligned with NATO’s objectives and the broader geopolitical context.Support J10 STRATCOM across NATO on social media issues: serving on working groups, and briefing leadership as required. Provide guidance to colleagues on effective communication strategies for engaging with Arabic and/or Farsi-speaking audiences, ensuring the cultural and political sensitivities are respected.Support in developing social media Standard Operational Procedures, tactics techniques and protocols to share with JFC and Component Commands.Undertake additional duties and assume other responsibilities as directed by the Chain Of Command.ESSENTIAL QUALIFICATIONS
At least1 year of experience in composing and developing social media campaigns and policies for relevant social media audiences and demographics.Experience in design and execution of social media strategies that effectively engage an Arabic and/or Farsi-speaking audience. This includes creating campaigns and compelling posts, visuals, and multimedia content. The candidate should also be adept at analyzing audience engagement metrics to refine strategies over time and ensure the content is impactful.Experience in providing, sharing and briefing leadership with analysis of open source information as it pertains to the Middle East, including social media trends and emerging technologies.NATO Grade: G11
Basic Monthly Salary: 5,043.00€, tax free