Brand Manager Bio #S24

Contenido de trabajo

• Develop brand strategy, drive marketing mix and implement operational plans on time to optimize sales, market share and revenue growth in the short and long term.
• Responsible for execution, monitoring and analysis of the agreed tactical plans
• Innovate lifecycle strategies (LCS) and key tactics to generate incremental revenues and profits
• Responsible for all commercial inputs during development (from Phase III through launch) and for pre-launch preparation for assigned brands
• Lead development of commercial deliverables to shape the brand and the market, and prepares Sandoz to ensure a successful launch and maximize product sales potential
• Ensure the alignment of Market Access strategic and operational plans with product plan.
• Identify potential in-/out-licensing opportunities, including co-marketing and co-promotion
• Generate stakeholder advocacy plans to prepare market for new products/indications. Identifies potential Consultants for new launches or new TAs
• Responsible for 30% time in Field and managing key HCPs personally to gather insights. Develops and leverages relationships with key customers.
• Act with optimal sense of urgency & accountability to market developments, opportunities and challenges
• Identify and develops synergies across marketing mix and between brands.
• Drive innovative marketing best practices across the organization.
• Monitor and controls brand budgets and forecasts, and assesses the marketing mix of assigned brand(s) to evaluate cost effectiveness and results
• Identify trends, opportunities and threats ( key local markets) and propose corresponding measures
• Coordinate the communication of product-related information across the organization
• Provide timely and accurate forecasts, monitors forecasts closely as per brands performance
• Lead the development of all activities in line with internal SOPs and Code of Conduct guidelines and in compliance with applicable policies, procedures and other regulations
• KPI’s include:
• Quality of deliverables, product development, launch process and post-marketing surveillance
• Brand sales and market share
• Budget management (A&P)
• Ensure full compliance to all regulatory requirements
  

• Minimum Bachelor Degree in Marketing
• Languages: French and English
• Experience: Marketing role in Pharma sector (Ox or Gx)
• Drive for results.
• Learning on the fly : learns quickly when facing new problems, open to change, analyses both success and failure for clues to improvements.
• Can Do Mentality/ Perseverance: has courage to challenge status quo and will try anything to find a solution/ improvement.
• Strategic Agility: can anticipate future consequences and trends.
• Creativity: comes up with new ideas,
• Interpersonal savvy: able to relate well with others, seeks for heterogeneous teams and is comfortable with different ways of thinking.
• Strong Communication, presentation skills
• Priority Setting: spends time on what is important and can manage shifting priorities as per market demand.