Brand Manager Lung Cancer BeNeLux

With research and science – we bring innovative ideas, products and services to advance the health and well-being of people. "Caring for the world, one person at a time’… encourages and unites the people of Johnson & Johnson.

Janssen Benelux is looking for a dedicated Brand Manager Lung Cancer for the BeNeLux.

Function description

The Brand Manager develops and executes the Janssen-Cilag Benelux marketing communication-strategy in a close collaboration with the cluster value team (CVT). The Brand Manager is a marketing position with a direct reporting line to the Business Unit Manager.

Tasks and responsibilities

Brand Strategy

• Contributing to the brand strategy in MTP and BP (market insights, forecasting, messaging, product life cycle management).

• Responsible for the Brand/Marketing strategy in alignment with EMEA IBVT strategy.

• Strong Financial & Business Acumen (budgeting, monitoring KPIs).

• Maximizing sales & profit of Brand.

• Gathering insights on current and future needs (market research, internal dashboards, external stakeholders).

• Clear view on the current & future competitive landscape in order to create a differentiated brand strategy.

• Leading the tactical plan development (alignment with all relevant stakeholders).

• Responsible for the (digital) Customer Journey (CIE, segmentation & positioning).

• Has an excellent product and therapeutic disease knowledge.

• Building Value Projects (in collaboration with all relevant stakeholders): disease related care initiatives towards physicians & nurses

Brand Execution

• Designing and developing the marketing omnichannel mix – positive CIE index.

• A flawless execution of the tactical plan and tracking.

• Developing marketing materials in alignment with legal, regulatory & compliance requirements.

• Instructing and coaching the MOC, PMO specialist.

• Developing differentiated brand messages vs competition.

• Executing Value Projects (in collaboration with all relevant stakeholders).

Stakeholder management

• Knowledge of the customer landscape (incl. HCP’s changing hospital environment), the key stakeholders and how to address them.

• Building and maintaining a strong in/outside network.

• Leading MMS meeting and coordinating cross functional activities.

• Communicating a brand vision that inspires both internal and external stakeholders.

• Taking integrity-credo based actions regarding patients, collaboration, teamwork, sense of urgency, results driven and people development.

• External Environment Scanning and KOL-Networking.

• Pro-active interaction with Sales Force, including presence in the field, at Customer Facing meetings and Congresses.

• Input in EMEA PM group: Representing Benelux interests in Functional Marketing Network- Shape materials at the EMEA level to local needs.

  
  

Job requirements:

• Bachelor’s or Master’s degree

• At least 4 years working experience as project manager/product manager inside or outside pharma with a proven track-record

• Work experience in oncology (preferably lung cancer) and a sales function (preferable)

Required competences:

• Entrepreneurship: identifies business opportunities in the market and takes advantage of them

• Planning and organizing: Determines effectively objectives and priorities to identify the time, actions and resources needed in order to attain defined goals

• Market orientation: Demonstrates being well informed with respect to relevant developments within the market. Is able to translate all that into the marketing communication strategy

• Judgment: Makes realistic judgments based on the available information;

• Leadership: Leads formally and informally within the matrix; to direct and to guide others, to adjust their style when needed or relevant

• Client orientation (external): Explores the client needs and decides/acts accordingly. Anticipates future needs. Client satisfaction is a priority.

• Result orientation: Wants to achieve results, to realise targets. Ready to act when confronted with setbacks.

Other qualifications:

• Enthusiastic, driven and dynamic

• Modern and innovative

• Able to handle complex tasks

• Strong networker, strong social skills

• Team Player

• Excellent communication skills

• English & Dutch - both written and spoken

WHAT’S IN IT FOR YOU…?

“Caring for the world, one person at a time…”

As an employee we consider you our most valuable asset.

As part of a global team in an innovative environment your development is key and our day-to-day responsibility.

You and your relatives now and in the future are important to Johnson&Johnson, and we offer benefits to support you on long term.

Above all, you join an extraordinary local Team, enthusiastic & driven in what we do!