Digital Marketing Specialist

Contenido de trabajo

Join our team as a Digital Marketing Specialist at Biosil!

About Us:

At Bio Minerals NV, we’re pioneers in the beauty and health supplement industry. Since 1994, our scientists have revolutionized the field with the ch-OSA® complex, the active ingredient in BioSil, our flagship product. Today, BioSil is a global sensation, particularly thriving in the US market. Our dynamic, entrepreneurial, and collaborative culture is the backbone of our innovative success.

The Role:

We’re on the hunt for a talented Digital Marketing Specialist to join our vibrant team in Ghent. In this hands-on role, you’ll work alongside our E-commerce Manager to shape and execute our international e-commerce strategy, driving the growth of our brands with a primary focus on BioSil. Your mission will be to lead and innovate across our D2C channels, ensuring our digital marketing efforts are top-notch.

Key Responsibilities:

1. Develop and Execute Digital Marketing Campaigns:

• Collaborate with external agencies to plan and implement cutting-edge digital marketing campaigns, including SEO/SEM, email marketing, and display advertising.
• Monitor and report on campaign performance, fine-tuning strategies in partnership with agencies.

2. Email Marketing Strategy:

• Design and execute targeted email campaigns and always-on flows to nurture leads, promote products, and engage customers throughout their lifecycle.

3. SEO Strategy:

• Create and execute SEO strategies to boost visibility and organic search rankings, working with content creators to ensure SEO-friendly content.
• Stay abreast of the latest SEO trends and Google algorithm updates.

4. Content Creation and Management:

• Collaborate with our internal brand manager to produce engaging, SEO-optimized content for our website and email campaigns that align with our brand voice.

5. Website and E-Commerce Management:

• Oversee the D2C website, enhancing user experience, site navigation, and content presentation to maximize conversions.
• Implement new website iterations and work closely with our internal developer team on updates.

6. Performance Analysis and Reporting:

• Track and analyze digital marketing metrics, presenting insights to the e-commerce manager and broader marketing team.
• Use analytics tools to gain insights into traffic, conversion rates, and overall performance.

7. Innovate and Optimize:

• Test new digital marketing methodologies and technologies to boost campaign effectiveness.
• Continuously seek optimization opportunities based on industry best practices.

Your Team:

• You’ll be a key player in our global team, working from our offices in Ghent and reporting to the e-commerce manager.
• Collaborate closely with our marketing team to align digital marketing efforts with broader marketing initiatives and campaigns.

What We Offer:

• A dynamic, supportive work environment with a focus on collaboration and innovation.
• Opportunities for professional growth and development within a leading global brand.
• The chance to make a significant impact on the growth and success of BioSil and other brands.

Join us and be part of a team that’s transforming the beauty and health supplement industry!

Apply Now:

Ready to take your digital marketing career to the next level? Send your CV and a cover letter outlining your experience and passion for digital marketing to katrien.devos@conforma.be