Marketing Communications Manager

Contenido de trabajo

Marketing Communications Manager

- Dutch/English/French speaker

Permanent contract - Zwevegem, Belgium

Our client is the world leader in perimeter protection solutions.

They manufacture quality fencing systems to secure people, property and businesses around the world.

Key Responsibilities :

As a Senior Marketing Communications Professional, you will play a pivotal role in shaping and executing communication strategies to drive customer satisfaction and growth through our distribution channels across Europe.

Communications Support:

• Provide comprehensive communications support and its Channel Partners in Europe.

• Collaborate with cross-functional teams to ensure alignment with overall marketing objectives.

• Drive growth through a successful Partner Programme

Communications Calendar Management:

• Develop and manage a robust communications calendar for the year, ensuring timely execution of strategic communication initiatives.

Partner Communications:

• Regularly communicate with channel partners, providing updates on products, applications, and company news.

• Address individual partner requests for banners, point-of-sale (POS) materials, joint promotions, and event support.

End User/Market Communications:

• Implement regular communication strategies targeting end-users and the market.

• Share application stories and enhance brand awareness through effective messaging.

Event Management:

• Identify, plan, and manage events to promote across the European market.

• Ensure seamless execution and alignment with overall communication and marketing objectives.

PR Calendar and Outreach:

• Develop a PR calendar, outlining content plans for each month.

• Coordinate with European media titles, ensuring timely circulation of press releases and relevant content.

Geographical Focus:

Concentrate external communications efforts in France, Belgium, and Italy, tailoring strategies to regional nuances.

Social Media Engagement:

• Utilise social media channels to reach professional installers and engage with the target audience.

• Develop and implement effective social media strategies to enhance brand visibility.

Catalogue Management:

• Update and publish annual catalogues, ensuring accuracy and alignment with the latest product offerings.

Profile :

• Min. 5 year’s experience as Marketing Communications Manager

• Dutch/English/French speaking is a must.

• Proven experience in demand generation and marketing management.

• Strong analytical skills with the ability to interpret data and trends.

• Proficiency in CRM systems and lead management.

• Excellent communication and relationship-building skills.

• Familiarity with social media platforms and their effective utilization in B2B contexts.

• Familiarity with E-commerce and Paid Advertising is advantageous

• An interest in the use of artificial Intelligence is desired

• Understanding of global markets, especially the Middle East, Europe, Asia, and the USA.

• Creative thinking and strategic planning capabilities.

• Excellent time-management skills – being able to organize and balance your activities appropriately

• Excellent interpersonal, networking & communication skills

• Self-driven, highly engaged and focused on achieving results

• Ability to work in an international, matrix organisation

• Strong work ethic and high personal values while acting as a change agent with a strong team-orientation and ability to work under time pressure.