Product Marketing Specialist

☞ Dedalus HealthCare DACH

Ver: 150

Día de actualización: 16-11-2025

Ubicación: Ghent East Flanders

Categoría: Marketing / PR Ventas

Industria: Hospital & Health Care

Posición: Entry level

Tipo de empleo: Full-time

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Contenido de trabajo

Dedalus is the leading healthcare and diagnostic software provider in Europe, supporting the digital transformation of 6100 hospitals and 5300 Laboratories worldwide, processing through its solutions more than 330M patient records. The company recently announced its decision to enter the Life Sciences market, leveraging on its position of specialist healthcare IT company.

The Product Marketing Specialist works in collaboration with the Product Business Units and the Global / Local Marcom teams to identify, develop & design promotional content needed to bring the new Life Sciences Data-as-a-Service offering to the market.

Responsibilities
  • Promote Dedalus Life Sciences Solutions and Business
  • Retrieve content and design of promotional material to be distributed in online and offline channels
  • Support the advertising Dedalus Life Sciences Solutions and Business on various media
  • Together with Global and Regional Marketing and Communications specialists, you will:
  • Plan interviews and press conferences
  • Produce marketing content for online and offline channels
  • Craft and send regular newsletters with company updates related to Life Sciences
  • Track ROI for marketing campaigns
  • Monitor corporate website and social media pages and address clients’ queries
  • Network with industry experts and potential clients to drive brand awareness
  • Gather customer feedback to inform the sales and product teams
Requirements
  • BSc in Marketing, Communications, Public Relations or a relevant field
  • Proven work experience as a Marketing / Communications Specialist or a similar role
  • Preference for experience in life sciences, biotech, health tech, consultancy and, or IT services
  • Ability to make technical product jargon easy to understand to highlight client benefits and differentiating product features
  • Familiarity with B2B advertising campaigns
  • Experience with marketing campaigns on social media
  • Experience in creating product launches and marketing collateral
  • Proficiency in MS Office
  • Good presentation skills
  • Excellent verbal and written communication skills in English
We offer a rewarding career in a field that impacts lives, the opportunity to work with a successful and committed team of individuals, training, and career development programs, and a competitive compensation and benefits package. So are you ready to shape (y)our future?
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Plazo: 31-12-2025

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