Segment Marketing Manager

☞ Barco

Ver: 120

Día de actualización: 12-11-2025

Ubicación: Kortrijk West Flanders

Categoría: Gerencia ejecutiva Marketing / PR

Industria:

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Contenido de trabajo

Date:Jul 20, 2023

Location: Kortrijk, BE

Company:Barco

Purpose of the job:

You are responsible for a true outside-in segment strategy. One that will differentiate Barco to lead for higher growth.
You identify business opportunities through market research and interviews (internal and external), and you come with winning strategies to activate them. This segment strategy covers both Go-To-Market as well as long term solution strategies.
You are the voice of your Segment: you don’t think product but buyer: you understand the market segment (definition, problems, size, growth), the buyer persona’s & their needs. You define the overall segment value proposition


Main responsibilities:

1. Build a profound understanding of the segment: overall trends, eco-system, market problems, market definition, segmentation and size, customer and buyer types & their journey, win/loss, competitors and our positioning
2. Define the overall market segment strategy for Barco in your segment
3. Create a differentiating Barco segment portfolio with its value propositions, across hardware, software & services, based upon customer problems/needs and Barco right to play and win.
4. Assess segments, channels, value proposition, competitive differentiation and positioning to ensure strongest competitive advantage. Document market problems/requirements.
5. Identify the key target audience for the value propositions based upon data-driven customer segmentation
6. Provide fact based market/end-user and buyer persona’s, insights and needs as the basis of any business case. Be a driver to create roadmaps and business cases for new value proposition in your segment
7. Determine & manage the Go-To-Market strategy, in close collaboration with sales leaders.
8. Collaborate closely with product management to translate the value propositions into a winning solution portfolio and concrete product and services development
9. Ensure a feedback loop i.e. through win/loss results, and propose corrective actions as necessary.

Education:

  • Bachelor’s degree required
  • Master’s degree/MBA preferred

Experience:

  • Minimum of 5 years of upstream marketing and/or strategy experience
  • Experience in defining market strategies and creating value propositions
  • Experience in complex value chains with different influencers and Go-To-Market approaches

Competencies:

Skills:
  • Fast thinker with solid strategic insights
- Strong business acumen; customer- and market driven orientation
  • Excellent verbal, written and presentation communication skills
  • Analytical and data-driven decision maker
Behaviors:
  • Pragmatic, energetic, self-starting leader and highly motivated achiever
  • Eagerness to learn and understand market
  • Natural team player, working together with stakeholders from across the company
  • Drive and confidence to converge to aligned strategy and winning value propositions
  • Drive, passion and enthusiasm to rally the troops
Knowledge:
  • Market problems definition, sizing & segmentation. End-user and Buyer persona and journey mapping.
  • Strategy setting, upstream marketing and value propositions
  • Understanding of your Segment’s market or related experience-focused markets is a +

Let’s "wow" you with
  • A variety of inhouse trainings at our Barco University so you can continuously grow & learn as a professional.
  • A healthy working environment with interesting workshops, sport activities, diverse & fresh lunch/snack breaks - with our own coffee bar and restaurant in Kortrijk - and many more options as we care about your wellbeing.
  • The opportunity to work for an international market leader where innovation matters.
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Plazo: 27-12-2025

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