Career Category
Marketing
Job Description
Accountabilitiesto Business Unit Sr/ Mgr Director (Affiliate)
• Maximises the brand potential at national level
• Executes Country Operating Plan
• Delivers branding campaign in line with international guidance
Responsibilities
• Drives motivation of sales force towards brand aspiration (cycle and launch meetings)
• Develops and implements Country Brand Plan in full congruence with International Brand Plan
• Designs and executes promotional activities (detail aids, message scripts, advertising, congresses, etc.) in line with international branding and key messages
• Develops LRP with Business Planner
• Proposes national sales target and achieves agreement with Business Unit Leader and Sales/District Managers
• Partners with international PM
• Translates/implements international brand campaign locally
• Analyses market research and develops POA
• Coordinates competitive intelligence and drives competitive action plans
• Partners with the Medical Affairs Manager to optimise the brand performance (goals of clinical trials, KOL development, etc.)
• Agrees with other PM in Franchise Team on joint projects
• Recruits and manages external vendors
• Identifies business opportunities and develops business cases
Authority
• DOE sign-off in Brand Team at signature level
Outputs
• Brand DOE budget
• Country brand plans
• Sales support tools
• Promotional campaign
• Marketing events
• Product Forecast and LE
• Brand Performance
• Business presentations for Brand/Franchise/Country Reviews
Minimum Requirements
• Academic education or experience from similar positions
• Minimum 5 to 8 years of experience in industry
• 1 to 3 years as a Pharmaceutical Sales Representative
• Minimum 2 years of experience as a Product Manager
• Fluency in English, both oral and written communications
• Financial and budgeting skills and experience
• Documented track record of product launch
• Computer skills (MS Office programs)
• Tenure at last two jobs for at least 2 years each
Preferred Requirements
• Minimum 2 years in a big pharmaceutical company
• Minimum 2 years of experience in a US pharmaceutical company
• Documented experience in Franchise area (e.g., Oncology, Nephrology, etc.)
• Documented success in gaining or maintaining market leadership position
Competencies
• Applies project management skills
• Applies advanced analytical skills
• Demonstrates strong industry knowledge and commercial attitude
• Examines and understands issues from multiple perspectives or points of view, readily sees inter-relationships and cause and effect relationships; takes a systematic approach to successfully resolving all issues
• Demonstrates networking capabilities
• Applies advanced communication and presentation skills
• Serves as a role model and resource to others in promoting open, honest and cooperative relationships throughout the organisation
• Displays strong organisational and time management skills; multi-tasks effectively; delivers on commitments in a timely manner
• Takes initiative and acts pro-actively, enthusiastically and creatively
• Demonstrates open-mindedness and helicopter view capabilities
• Communicates effectively at all levels both internally and externally, and (inter-) nationally
• Serves as a role model for Amgen Values
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