Global Digital Marketing Manager

Job content

The Global Digital Marketing Manager is responsible for the strategy, development, execution, and optimization of digital campaigns. Leading a team of experts and working alongside an array of internal stakeholders as well all as external agencies, the Global Digital Marketing Manager has an analytical mindset and clear focus on meeting business goals, as it’s the digital team’s mission to drive demand through lead generation.

Main responsibilities and key activities:
Leading a team of digital marketing experts, you translate marketing business goals and objectives into actionable integrated digital marketing campaigns that deliver engagement, leads, pipeline and revenue.

You’re responsible to deliver a high performing ‘always-on’ experience including organic (SEO) and paid search (Pay-Per-Click campaigns such as Google AdWords), content marketing, UX/UI, e-Commerce, blogs, marketing automation capabilities, social media, etc.

You ensure the effectiveness of all digital marketing activity with a ‘continuous improvement’ mindset; measure and report performance of all digital marketing activities against agreed KPI’s and make recommendations to stakeholders in-line with business objectives and priorities.

Using the latest digital marketing tactics, you continuously improve Esko’s online web presence: increase awareness, web visits, lead generation and conversion. You drive impactful growth by generating high quality marketing and sales ready leads.

Effectively and efficiently handle the digital marketing budget, build, and maintain the marketing stack to support the team, the marketing campaigns, and to maximize the return on investment.

You’re part of a broad, international and well-structured marketing team and work together with campaign managers and field marketeers to roll out global multichannel marketing campaigns.

You will work at the Esko headquarter in Ghent Belgium with the option to work remotely for up to 3 days per week.

You report to the VP of Marketing.

Qualifications and professional knowledge:
5+ years of relevant work experience in demand generation for software products and/or SaaS is a must.

Solid knowledge of online marketing tools and best practices

Highly proficient in spoken and written English. Dutch is a plus.

Passion for analysing marketing data and translating results into actionable insights.

Proven experience with creating, managing, and optimising SEO and PPC campaigns, reporting on results. Experience with BI tools is a plus.

Experience with Google Analytics, Google AdWords, Google Tag Manager, Google Search Console

Experience with a marketing automation tool

CRM (Salesforce.com)

Strong grasp on content strategy and demonstrated understanding of a marketing funnel, and how to align campaign strategies with customer journeys

Proven understanding of the buying cycle and how to implement strategies to generate and nurture leads

You have a passion for innovations and stay on top of new marketing tools and platforms.

Competencies (personal qualifications):
Take ownership

Solution oriented

Passion for innovation

Open to knowledge sharing

Strong communication skills

Authority level:
Revenue:
Costcenter budget: 30030

Signature authorization:
Positioning:
From whom do you receive direction: VP Marketing

Who do you direct: You lead a team of 7 digital marketing and content specialists.

Internal contacts:
Regional Marketing

Sales

IT

Program Management

Product Management

External contacts:
Vendors & partners

Agencies

Other Danaher Companies

Main objectives of the job and performance standards: (Key Performance Indicators)

Incoming leads (campaign members)

Marketing Generated Opportunities, Sales Accepted Opportunities (pipeline value)

Revenue through digital marketing

When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

If you’ve ever wondered what’s within you, there’s no better time to find out.