Brand Manager Lipton Ice Tea

Who are we?

At Unilever, we share one simple purpose: To make sustainable living commonplace. Through our powerhouse brands such as Dove, Axe and Magnum, we are creating a bright future for our business and our planet – and you can be part of it!

We believe that companies with purpose last, people with purpose thrive and brands with purpose grow. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.

Business context and main purpose of the job:

More than 6 out of 10 young people in Belgium say there aren’t enough safe outdoor spaces to connect. With Lipton Ice Tea, we want to change that. It’s our brand purpose to enable and facilitate meaningful connections. We are looking for a new possibility embracer to join the Lipton Ice Tea team and drive business growth, the purposeful way …. The Lipton Ice Tea Way!

Lipton Ice Tea was born in Belgium over 40 years ago and has been raised ever since into the iconic brand it is today: The most meaningful beverages brand in Belgium amongst youngsters, the tastiest and most refreshing brand and with a brand power that is equal to Coca-Cola’s (With 1/50th of the resources, approximately. So quite an achievement if you ask our humble opinion.). We are the n1 brand within Unilever Belgium and have a market share of +60%, despite heavy competition.

We are at the start of an exciting growth acceleration journey with a sharper portfolio, on trend innovations, a new brand world, a data driven marketing framework and above all a purposeful vision. We want to make a positive impact on the people around us and the planet as we believe this will drive our business growth.

Unilever and the Lipton team are (very) committed to equal employment opportunities regardless of race, color, religion, sex, national origin, sexual orientation, disability, marital status and gender identity. We support our employees in being there for the moments that matter in life and we celebrate families of all kinds. We don’t value “presence”, we value “creating impact”. When we play together, we shine together.

About you:

• You have a marketing or agency background (local strategy & go-to-market deploy), preferably with some experience in channel marketing.

• You embrace the Unilever marketing framework and have relevant achievements in one or more of these territories:
  
  X Getting real when it comes to consumer, market and product insights (GET REAL)
  X Developing (purposeful) communication and activation concepts (DO GOOD)
  X Develop and execute strong brand plans that can’t be missed by consumers and shoppers (BE UNMISSABLE)
  X Delivering turnover, penetration, share and profit growth while having a positive impact on people and planet.

• 
  You have a strong interest in digital transformation and marketing and are ready to push our brands to the next level.

• You liaise easily with different people and levels. We highly value cross category and cross country collaboration and look for synergies where possible. You keep short lines with the European and Global teams in terms of insights and performance reporting.

• You share our team values: we LIFT people up: you’re always Learning, you show Initiative, you bring some Fun and you do it Together.

Your key deliverables: Consumer and channel insights, (parts of) the annual operating and marketing plan, especially key channel activities. Innovation and activation concepts, product launches (including full project management), performance, NRM and portfolio analysis. Sustainability and purpose roadmap. And a strong in-market execution of your plans.

EXCITED ABOUT THE ROLE?

To apply, please send your CV and a motivation letter.

We look forward to meeting you!

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.