Consumer & Market Insights Manager

Mission and Key Tasks

The Consumer & Market Insight Manager Europe provides the foundational understanding and assessment of our market, identifying consumers, customers and competitors behaviors and trends in order to guide our categories’ commercial and development plans.

Main responsibilities

• Provide market research knowledge, expertise and advice through identification of appropriate research objectives, methodologies and agencies. Support local teams or regions to interpret the data and translate the learnings into business recommendations.
• Optimize and promote a business intelligence platform, gathering multiple data sources and translating them into dashboards. Enable fact-based business decisions, ensuring we speak one common language (local/division/global). Organize brainstorming session with internal and external key stakeholders in order to collect market and category experts knowledge as well.
• Monitor European markets performance per category, market, channel, and product type, in order to track performance vs plans, and to identify new opportunities and challenges or performance gaps to be addressed with divisional lead team or directly with the local teams.
• Collect and share relevant consumer and market data & trends within the organization. Promoting the market research library and keeping it maintained and up to date.
• Champion for specific tools and methodologies (competition mapping, commercial intelligence tools, …).
• Propose and implement the annual research & panel tests plan to fill consumer and market knowledge gaps & to validate our product innovations. Support local teams or division to identify and articulate key business issues and knowledge gaps, and to find opportunities for both Ontex brands and customer brands.
• Champion CMI communities by establishing business intelligence capabilities across the commercial organization (best practices & info sharing etc )
• Negotiate contract with research agencies.
• Partner with Strategy team for Strategic plan development (European focus).
• Provide data analysis and insights, per category, channel, region in order to develop strategic plans (3Y horizon).

Background and Experience

• Degree in Business Economics, Administration or Marketing
• Minimum 4 years of experience in research and consumer insight
• FMCG experience is a must
• Operational experience in market research projects (design, method, execution, analysis, interpretation)
• Different regional experience is an asset
• Strong analytical & conceptional skills paired with a drive for pragmatic implementation
• True passion for connecting multiple data sources and discovering new business insights
• Strong communication skills with ability to engage stakeholders
• Structured way of working, also in complex situations
• Team player
• Excellent IT & Digital knowledge (Power Point, Excel, power BI and KPI’s of market research companies)
• Fluent in English