Head of Acquisition

Contenuto del lavoro

Our Head Of Acquisitionoversees purchasing opportunities and hyper optimizes budgets over different platforms to maximise his/her KPI’s. Their role is to find unique purchase deals, negotiate, contract and finalise the deals for bigger blocks. He or she also reviews the results of the current ecosystem and proposes new mix based on current results and time-related events. The current ecosystems consists of purchased display deals, facebook and google ecosystem as well as third party real time bidding. He or she leads team Acquisition and had a direct link with the CMO. He or she collaborate always with internal stakeholders as the Brand Manager, The Retention Manager and our Business intelligence team. The acquisition team acts as the performance hub in terms of bought media exposure.

Your Role

• You establish an open and honest relationship with the team members based on mutual trust.
• You encourage a strong customer-focus as well as a passionate, strong-willed and determined approach to work.
• You engage in planning for employee’s development, coordinates and pushes forward respective actions, coaches, provides feedback and corrective actions towards the employee.
• you are able to address performance issues and conflicts promptly, both at the individual and organizational level, in order to constantly strive for innovative ideas.
• You create optimal communication and action channel for transmitting ideas and strategies to team members
• You report generally to Excom members.

Requirements for the position

Profile

• You have a Bachelor or Masters degree (e.g. Marketing, Economics, Statistics)
• You have several years of professional experience in the role of Head of/Manager Acquisition
• You are used to steer a team of in-house professionals combined with external agencies to re-distribute the budgets of each ecosystem based upon current and expected results
• You are used to developing multi-channel strategies and have hands-on experience with Facebook business mgr, Google ads, and the relevant affiliate and third party bidding platforms
• You are used to optimize budgets/creatives and channels upon measureable P&L impact and you are keen to work on CPA / CLTV optimized algorithms and models rather than spend towards CPM and GRPs.
• You have professional knowledge Dutch & English

Competences

• You Translate the overall N S & C strategy and operational plan into an operational plan for the own department
• You Ensure that the overall N S & C and the departmental strategy and operational plan are known, understood and respected by all team member

· You Synchronise on a continuous basis with other (Senior) Managers and related Project Managers

• You Follow-up closely and report on a regular basis on the progress and performance related to the department’s operational plan
• You Sponsor the design, implementation and improvement of specific departmental and company-wide processes
• You Ensure clear definition of roles & responsibilities within the own department with alignment across departments
• You Follow-up progress of the projects and other deliverables done in own department and ensure that the overall dependencies are respected in order to deliver the business priorities
• You Anticipate on potential business risks and other issues associated with projects life cycles and pro-actively resolve
• Ensure the follow up on progress, quality, compliance of departmental reporting.
• Area specific: Overall responsibility for customer acquisition on TV, online and affiliation activities based upon qualitative KPIs

Our Offer

Napoleon Sports & Casino is Belgian market leader and trend-setter in the digital entertainment sector. We are focused on marketing personalized online gaming experiences that are thrilling and rewarding. Our platforms are built in highly performant and contemporary technologies that run on a state-of-the-art system architecture.

In return for your dedication and expertise, Napoleon Sports & Casino offers a challenging career in a unique, fast-paced and dynamic environment. Our headquarters are based in easily reachable, modern offices in Aalst, between Brussels and Ghent.