Marketing Manager - Demand Generation

☞ Doctena

Visualizza: 135

Giorno di aggiornamento: 16-11-2025

Località: Brussels Capital Brussels

Categoria: Marketing / PR Consiglio di amministrazione Tecnologie dell’informazione IT - Hardware / Reti IT - Software

Industria:

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Contenuto del lavoro

Simplifying medical appointments and reducing doctor’s workload is what Doctena is all about.
With more than 10 000 health professionals using our medical calendar and 1.7 million appointments booked every month through its platforms, Doctena is a leading European player present in 6 countries and on a mission to shape the future of digital healthcare.

Doctena has an immediate opening for a Marketing Manager - Demand Generation to support our growth ambitions in Belgium.

Your main responsibilities:

  • plan and execute end-to-end demand generation programmes, which include, but are not limited to, webinars, emails, nurtures, paid media, content syndication, referral & co-marketing programmes, etc.
  • identify new inbound and outbound marketing activities that deliver a flow of qualified leads whilst monitoring ROI and optimising CAC
  • Account Based Marketing; research and develop effective value proposition and messaging for target accounts and verticals
  • analyse campaigns, consumer trends and the competitive landscape
  • expand our network of partners and resellers, including contract negotiations
  • develop, nurture, and manage relationships with strategic partners, notably providers of IT solutions and services to the Healthcare Industry
  • work with professional associations to promote our services
  • partner with Product, Marketing, and Engineering teams to identify growth opportunities

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What’s in it for you?*

  • Be part of a company focused on creating state-of-the-art products for the future of digital health.
  • Play an important role in the company’s strategy towards profitable growth and market leadership
  • Attractive compensation package, based on your experience and the results you achieve
  • Entrepreneurial mindset, self-starter
  • Bachelor’s degree in Business, Marketing, or a related field
  • 4+ years’ experience in B2B lead generation and customer acquisition marketing for a B2B SaaS or technology business
  • Experience in partner management, a track record of influencing change across organisations
  • Ability to work on own initiative and as part of a wider team.
  • Proven ability to manage multiple priorities at a time while paying strict attention to detail
  • Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization, including executive and C-level
  • Healthcare industry experience and network is considered an asset
  • Fluent in Dutch and English language. French is considered an additional asset.

Job Type: Full-time

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Scadenza: 31-12-2025

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