Marketing Manager

Optimydelivers an all-in-one and easily configurable social impact (SaaS) platform that enables companies to efficiently manage their grant making, sponsorship, volunteering and donation initiatives.

We help more than 300 clients in over 30 countries and support them in their willingness to do good to society. Our client portfolio includes Audi, L’Oréal, Michelin France, TUI, Petrobras and many others.

Our main goal? Making sure that our customers’ social impact projects are successful by making their processes more efficient and easy to set up in our intuitive flexible tool.

With a scale-up mindset and a drive for results, we all work towards one common objective: Making an impact on the world of philanthropy and CSR through Tech!

Our dynamic and international team is the keystone of our success. Optimy headcount grew by 33% in 2021, and despite the context we all know, revenue has grown by 22%!

Do you also wish to contribute to society, empower your social impact and make a difference? Then apply to one of our openings ! We would be very happy to hear from you.

Your Mission

Optimy is looking for a Marketing Manager to join our team in Brussels, Belgium. The Marketing Manager will manage the international marketing team with a strong focus on driving demand and generating new leads in support of our revenue growth. In this role he/she will partner closely with regional sales leaders, SDRs, customer success team leads, PM and other department heads to deliver a steady flow of qualified sales leads and grow the sales pipeline through the execution of both push and pull marketing programs.

Optimy’s presentation: https://www.youtube.com/watch?v=lVrKdKYBqpE&t=4s

Core Responsibilities

• Manage and lead the international marketing team.
• Coordinate the planning and execution of demand generation initiatives to generate Marketing Qualified Leads (MQLs)
• Leverage all available inbound and outbound marketing channels, including content syndication, events, emailing’s, webinars, SEM, PPC, ...
• Strong focus on net new demand generation as well as account-based cross-sell initiatives (ABM)
• Oversees the planning and execution of the SEO strategy and plan to drive inbound demand
• Define, track and report on team OKR, including: MQLs vetted and qualified by sales, SQL deals generated, deals won, CPL, return-on-marketing investments and others.
• Manage revenue operations, including the marketing & sales technology stack & processes.

Your Profile

• Extensive experience with CRM & MAP systems
• 5 years of B2B campaign management & execution experience
• Min. 2 years of team management experience in the B2B tech space
• Ability to translate strategy into actions based on objectives
• Strong people skills
• Excellent time management, organizational and multitasking skills
• Excellent written and verbal communication skills
• Data & process driven
• Strong coaching skills, lead by example
• Fluent in English and at least 1 other language

Preferred Qualifications

• Bachelor degree or equivalent
• Prior HubSpot experience is a plus
• A proven track record of exceeding MQL quotas
• Solid understanding of marketing technology
• Ability to function in a team as well as prioritization and independent
• execution tasks
• Openness to change and willing to learn and test new tactics
• Prior digital marketing & Google Analytics experience is helpful
• Commercial copywriting skills

The Offer

The fundamentals

• A permanent contract with an evolutive fixed salary
• A year-end bonus
• Monthly net fees
• Meal vouchers
• Annual eco-vouchers
• Transportation costs reimbursement
• Hospitalization insurance (DKV)

We focus on you

• A key function in a dynamic, young, Belgian scale up, active in the social impact industry
• Even after COVID will maintain a Hybrid working policy!
• Growth potential along with 38 training hours per year with full access to a leading learning platform
• 16 volunteering hours per year to focus on your social goals and values
• Fresh fruits in the office - we deliver a bucket of fresh fruits every week!
• Fresh quality coffee - we are proud of the quality of our coffee, you can smell the coffee beans straight from the entrance!
• Green plants - we take very good care of our diverse office flora and you can always join our team of office gardeners

An inspiring environment

• A flexible and international work environment spreads throughout our three offices based in Brussels, Toronto and Manila (cumulatively, we speak 17 languages !)
• A friendly atmosphere where transparency and inclusiveness is valued
• Friday Demos - once per month we all meet in an open space Google Meet environment to connect with our peers from both offices: Canada and Belgium. We get to know our newcomers, present our achievements, share updates and challenges, and get to know each other while having some fun
• Team-building events - twice per year we have our Team-Building events: one in summer (July) and one in winter (Christmas). It’s always a surprise and it’s always lots of fun and adventure!
• We organize regular meet-ups to share information amongst the team members (ie. demonstration of a new feature, presentation of a customer story, etc.)

To learn more about us, don’t hesitate to check out our Culture Playbook on our website: https://www.canva.com/design/DAE9lEWOVXE/znjDzOZNd...

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