Product Marketing Manager

Contenuto del lavoro

Who are we?

Qualifio is a team of 75 colleagues who are all passionate about Digital Marketing. Our HQ is in Louvain-la-Neuve, close to Brussels, Belgium and we also have offices in Madrid, Paris & Amsterdam. We have over a decade of experience in interactive marketing and data collection and a unique work culture built on strong values.

• Our values are at the heart of everything that we do at Qualifio: transparency, commitment, fun, empowerment, togetherness & creativity. We believe that to be creative and effective, we need to have a good work-life balance.*
• Life at Qualifio is great fun - check out some of the things we’ve been up to recently on our Instagram account!*
• Want to meet our CEO? Here’s the video.*

We have an exciting growth plan for the coming years, and we are looking forward to welcoming new amazing people to the team! You’ll find a lot of information below, but don’t hesitate to reach out for a chat!

What do we do?

Qualifio is a fast growing SaaS company founded in 2011. Our software, Qualifio Engage, is used by over 275 big brands across the world (L’Oréal, RTL, MediaMarkt, Daily Mail, Nestlé, Decathlon etc). They are using our platform to engage, grow and qualify their digital audiences via creative interactive experiences. An example is worth more than a thousand words, you’ll find the best campaigns of Qualifio in this blog article.*

About the job

Responsibilities related to the martech ecosystem

Working with the Product Owners on

• Market analysis: researching and sharing insights on market trends, understanding market needs and wants based on our internal knowledge and translating them into product and business insights
• Competitive intelligence: understanding the competitive landscape, creating and maintaining competitor information (battle cards, competitive responses...)
• Product expertise: studying the company’s products and serving as an “evangelist” to promote adoption and usage

Responsibilities related to existing and prospective customers

Working with the product, marketing and sales teams to

• Manage the messaging and positioning: craft/develop the product narrative, positioning and value proposition (per sector and persona) and ensure that this messaging is used in key external facing assets such as blog posts and the website, as well as other collateral our sales teams use
• Support the commercial team: develop and maintain product knowledge material, including sales presentations, success stories/business cases, internal documentation, training and enablement sessions...
• Go-to-market: create internal or external marketing plans for new feature/release launches and manage the cross-functional implementation of those plans
• Develop compelling contents that articulate the benefits of our features: blogs, videos, web content, landing pages, webinars, presentations... from idea generation to content execution, including translations where applicable
• Track ROI: measure, report on campaign KPIs, analyse the outcome of initiatives and optimise the product marketing efforts
• Develop remarketing/promotion strategies for existing features to support the retention of customers

What do we expect from you?

• You have a degree in Management or Business engineering with a focus in Marketing (or equivalent through experience)
• You are data-driven
• You are fluent in French and English (we are an international company, this is our preferred language for communication). Spanish is a plus.
• You are highly organised, rigorous & a multitasker
• You are passionate about digital, the consumer journey and technical news
• You have good writing abilities
• You are resilient, team player and have a trouble shooter mindset
• You have a great capacity to adapt and are not afraid to join a company where things change quickly
• Proactive, you don’t hesitate to share your opinion, to bring ideas and to implement them

What do we offer?

• An open, flexible, and challenging environment, where the startup/entrepreneurial spirit is going strong
• A place where we can be very serious, very ambitious, but where we have fun and we’re all considered as human beings, with our strengths & weaknesses
• A great way to be immersed in the ever-evolving digital marketing challenges of the biggest companies in Europe.
• A place where we go fast – in our decisions, in our initiatives, in our growth
• You’ll be working with a team obsessed with its highly qualitative software products, always willing to receive customer feedback and improve
• The organisation is structured to give you the opportunity to demonstrate your full talent; empowerment of our team members is key.
• The company is financially healthy and has clearly defined goals for the years to come, shared with all the team
• A place where values are not just something written on the walls
• An attractive salary package with many non-financial benefits: company phone and laptop, hospitalisation insurance, group insurance, parking spot in the center of LLN (or an office that is easily accessible via public transport!), eco vouchers, Internet subscription, etc

A final word...

By working at Qualifio, you’ll be part of an ambitious culture that puts people first (both our employees and our customers). It’s full of challenges, and of course, it’s not easy every day. It’s as a team that we overcome challenges and progress. We’re obsessed by the ROI generated by our customers using our softwares and we fight to improve it. On the other hand, we understand the need for a balanced work-life balance. And we believe that everybody who’s part of our team should be supported to develop to their fullest potential.

• We seek to understand customers in everything we do
• We have a life outside of work (and we want to keep it that way!)
• We are proactive and accountable in our roles
• We’re genuine, honest, open
• We say what we think in a constructive way and we’re open to feedback
• We’re here to learn and improve every day

Let’s get in touch!

*https://qualifio.com/careers/

*https://www.instagram.com/qualifio/

*https://qualifio.com/blog/en/quentin-paquot-new-ceo/

*https://qualifioshowcases.qualifioapp.com/quiz/1030367_322/EN-Interactive-page-LP.html