SHINGRIX Global Senior Marketing Manager

☞ GSK

Visualizza: 160

Giorno di aggiornamento: 16-11-2025

Località: Wavre Walloon Brabant

Categoria: I saldi Arte / Design Marketing / PR

Industria: Pharmaceutical Manufacturing

Tipo di lavoro: Full-time

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Contenuto del lavoro

Site Name: Belgium-Wavre, Home Worker - USA

Posted Date: Dec 16 2021

Job Purpose

As part of the SHINGRIX brand team, the Global Digital Marketing Manager is responsible for contributing to the development and implementation of the SHINGRIX global commercial strategy and operational plan. This should be done through close collaboration with selected priority areas and LOCs, and through cross-functional collaboration at the global level as part of the Global Commercial Team.

Key Responsibilities

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
  • Provide input to the strategic and operational business plan, develop and pull through global marketing materials built on key customer/consumer, competitive insights, ensuring full engagement with key markets
  • Deliver best-in-class integrated digital customer experiences to drive growth aligned with GSK DDCx (Data Driven Customer Experience) framework
  • Understand the Customer Journey and relevant digital solutions to address customer’s needs
  • Track and report upon the impact of digital deliverables at a global or local level
  • Follow GSK approval processes to ensure that all digital marketing and communications activities are compliant
  • Partner with LOCs to ensure the global to local utilization rates are at the required standards, and campaigns are analysed and tracked for quick course correction if needed
  • Drive the agencies involved in campaign development and coordinate development in close collaboration with medical, and drive the approval process for additional content in Content Lab
  • Work with the analytics team to further develop and measure the KPIs
  • Able to assess potential risks for the performance and trust objectives and ensure a solid mitigation plan and performance tracking in place
  • Establish strong working relationships with Global Brand teams, MOC, Agencies, Tech and third parties
  • Operate within agreed marketing budgets
Why you?

Basic Qualifications
  • Master’s degree in Business, Marketing or Life Sciences
  • >3 years of business or commercial experience in life sciences and >3 years in pharma, healthcare or closely related industry
  • Strong track record in commercial and marketing & execution
  • Experience with developing and implementing campaigns through different channels including digital, offline and face to face. Experience with management of agencies
  • Exceptional communication skills
Preferred Qualifications
  • Prior launch and/or global experience, consumer marketing is a plus
  • CIM Digital Marketing Diploma or local equivalent
  • Experience in the vaccines market
  • Strong experience with DDCx projects
  • Project management experience
Other Job-related Skills/behavior
  • An optimistic team player with the ability to work within a matrix team.
  • Good project management skills with a high level of pro-activity.
  • Well-developed influencing and negotiating skills.
  • Drive for performance, discipline on execution & tracking results & meet deadlines.
  • Capacity to network effectively and build strong relationships across different countries, cultures and functions.
Why GSK?

Our values and expectations are at the heart of everything we do and form an important part of our culture.

As GSK Focuses On Our Values And Expectations And a Culture Of Innovation, Performance, And Trust, The Successful Candidate Will Demonstrate The Following Capabilities

These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork.
  • Agile and distributed decision-making – using evidence and applying judgement to balance pace, rigour and risk
  • Managing individual and team performance.
  • Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
  • Implementing change initiatives and leading change.
  • Sustaining energy and well-being, building resilience in teams.
  • Continuously looking for opportunities to learn, build skills and share learning both internally and externally.
  • Developing people and building a talent pipeline.
  • Translating strategy into action - a compelling narrative, motivating others, setting objectives and delegation.
  • Building strong relationships and collaboration, managing trusted stakeholder relationships internally and externally.
  • Budgeting and forecasting, commercial and financial acumen.
  • Li-GSK
If you have a disability and require assistance during the course of the selection process, you will have the opportunity to let us know what specific assistance you require in order to make suitable arrangements.

Our goal is to be one of the world’s most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK’s commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
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Scadenza: 31-12-2025

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