Category Manager

仕事内容

Our mission ????

In 2016, our founders wanted to feed their dogs - named Edgard and Cooper - pet food they could feel good about. The kind of food that was as good for the planet as it was for their pets. But when they couldn’t find this, they decided to make their own. Now, 8 years later, our pack has 200 employees and we are beyond proud to be part of the B Corp movement.

Want to find out more about us? Click HERE

What type of breed are we looking for? ????

We’re on the hunt for a Category Manager with a passion for trade marketing, a strong analytical spirit and a creative flair to help build our brand here in Belgium. As part of our Benelux organization, you will be building the strategy to bring our brand to life instore and you’ll understand both retailer and shopper behaviour and use this insight to make our marketing strategy even better! When it comes to the right tactics to support business meetings, shopper stopping plans or looking holistically at how we can optimise our range across retail channels you’ll be the key link up between our marketing strategy and our sales teams to perfectly execute and land these initiatives.

Sounds like you? If so, we have the puurrrfect opportunity for you to join us and to build your career within the fastest expanding pet business in Europe.

What is in your bowl? ????

As a key member of our Benelux team, you’ll be responsible from day one for owning and implementing market-leading strategies to drive trial, cross-sell & upsell in Belgium. You will manage our in-store visibility and activation programs, ensuring we maximize our impact across all retail channels.

???? Data analysis & insights

• Analyze performance data to identify customer and category trends
• Develop category narratives using internal and external data
• Lead monthly deep dives to uncover actionable insights

???? In-store marketing

• Plan display waves and promotional activities
• Design impactful in-store displays and planograms
• Guide field teams on shopper navigation and product placement

???? 4P Strategy

• Develop integrated marketing plans leveraging all 4Ps
• Monitor and optimize pricing and promotional strategies
• Analyze competitive landscape across 4Ps

???? Stakeholders management

• Collaborate with retailers on tailored marketing tools
• Manage budgets and targets effectively
• Work closely with internal teams and external partners

What skills & tricks should you bring? ????

• At least 3-4 years of category experience within an FMCG marketing team, ideally working across multiple shopper channels.
• Strong analytical skills with the ability to translate data into actionable insights and compelling category stories
• Experience working with Nielsen / GfK data
• Fluency in Dutch and English is needed. French proficiency is considered a significant +
• Strong communication skills, able to present insights and recommendations to both internal and external stakeholders.
• Proficiency in developing and optimizing planograms and promotional plans.
• Experience in budgeting and target-setting for marketing activities.
• A true team player with determination, drive, and a hands-on & pro-active attitude.
• An ethical approach in all you do - you align with our values. Oh and you love pets, of course!

Not sure if you tick all the boxes but our role truly excites you? Don’t let our job description hold you back, get applying!

Our benefits????

• ???? Salary package that will reflect your built-up experience, including meal & eco vouchers, DKV hospitalisation insurance
• ???? Certified B Corp Employer with supportive policies and practices to ensure we are one happy pack
• ???? Company retreats to meet each other in person
• ????‍???? Flexibility to work from home
• ???? 26 days paid holidays a year
• ???? Gym access at our HQ office
• ???? Pets at work so everyday is bring your pet to work day
• ???? Unlimited Pet food for your furry friend whilst you are with us
• ???? Volunteer Leave to contribute to a cause we believe in.
• ???? Wellbeing program access to qualified counselling
• ???? Work from anywhere for one month per year to pursue personal interests
• ????‍♂️ 1 month unpaid leave, giving you some extra time to recharge and come back to work refreshed

Hiring Process ????️‍♀️

• ???? Assessment from home (10mins)
• ???? Intro call with Bieke, Talent Acquisition Specialist (25’)
• ???? Competency based interview with Arnaud, Category Trade & Shopper Marketing Manager (45mins)
• ✅ Case study with Arnaud and Maaike, Marketing Manager Be & NL (60mins)
• ???? Final call with Joanna, Marketing Lead

Ideal start date: What are your plans tomorrow?

Equal opportunities ????

We believe the strength of a Pack comes from its diversity. We strive to create an environment where every person feels valued and empowered. So no matter who you are, where you come from, what you believe in or what your dreams are, we welcome you and look forward to receiving your application.

If your circumstances require any special arrangements at any stage of our interview process, please let us know.

We’re looking forward to hearing from you.

We kindly ask to apply in English.