Channel Expert

Goal

bpost is always on the move. We create an environment for our people with challenging projects, inspiring collaborations and the latest technologies, with interesting job opportunities and training programs for every employee.

Mission

As a Channel Expert, you will play a pivotal role in bridging the gap between our cutomers and the channels bpost offers them to use. as member of the squad which designs & develops our customer value proposition, Your primary objective is to ensure the effective utilization of (digital) channels in alignment with our omnichannel strategy across diverse customer segments. This role demands a strategic mindset, a deep understanding of digital channels, and the ability to advocate for segment-specific channel requirements.

About the job

Your main duties will include:

• Omnichannel Alignment: Collaborate with segment teams to understand their unique customer segment needs and align these with the overarching omnichannel strategy. you will also contribute to the definition & refinment of the company’s omnichannel strategy
• Channel Utilization: Champion the use of all available (mainly digital) channels as per the defined omnichannel strategy within the specific customer segment. Identify gaps and opportunities for channel optimization.
• Segment Channel Strategy: Develop segment-specific channel strategies in alignment with the overarching business objectives . Ensure consistency and relevance across all channels.
• Communication and Advocacy: Serve as a liaison between customer segment teams and the channel development teams, advocating for necessary channel capabilities required by each segment’s customers.
• Problem Resolution: Address and clarify any conflicts or discrepancies in applying the omnichannel strategy within a particular segment. Facilitate solutions and adaptations where needed.
• Roadmap Influence: Work with the channel development teams to highlight and advocate for channel capabilities lacking in the channels concerning your specific segment needs. Influence their roadmap to accommodate segment-specific channel requirements.

Your profile

Required Skills and Qualifications:

• 
  Expertise in Digital Channels: Comprehensive understanding of various digital channels (e.g., web, mobile, social media, email, etc.) and their capabilities. Experience in leveraging these channels for business objectives.
• Omnichannel Strategy Knowledge: Strong grasp of omnichannel marketing concepts and experience in implementing omnichannel strategies in diverse business environments.
• Communication and Collaboration: Exceptional interpersonal skills to effectively communicate with diverse teams, advocate for strategies, and align objectives across departments.
• Analytical Skills: Proficiency in analyzing segment-specific customer behaviors, preferences, and channel usage to inform channel strategies.
• Problem-Solving Abilities: Proactive approach to identifying and resolving issues related to omnichannel strategy application within customer segments.
• Project Management: Ability to manage and prioritize tasks effectively, collaborating with multiple teams and stakeholders to achieve desired outcomes.

Education and Experience:

• This role requires a strong understanding of both digital channels and segment-specific customer needs. The Channel Expert will serve as the linchpin between the XYZ team and the segment teams, ensuring a cohesive and effective omnichannel strategy implementation. 5+ years of experience in marketing or channel development, with a focus on digital channel management and strategy.
• experience in agile working environments is a plus

Why bpost ?

Like many other companies, we offer a nice benefits package in addition to the monthly salary, including meal vouchers, hospitalization insurance, group insurance, 20 days of leave and 7 extra days of statutory leave, a thirteenth month, double holiday pay and many benefits with more than 100 bpost partners.

This is what really sets us apart:

Decisions are made here in Belgium. At the same time, you will be part of an International group, thanks to our many activities in Europe and Asia.

You will find yourself in a company in full change. Admittedly, this creates some complexity, but above all lots of challenges and innovative projects.

The atmosphere, the collegiality and the friendly bpost culture is unique. And we will prove it.

You can focus 100% on your job, with optimal support from all our internal services.

As an international provider of parcel logistics and e-commerce services, we create real connections between millions of people, businesses and communities. Our team of more than 36.000 employees is our greatest asset in this history. Through them, we continue to play a key role in our ever-changing society.