Customer Value Proposition Manager Wifi & LAN

You will mainly be working on developing customer propositions in the segment for medium to large companies. Without claiming to be complete, this involves:

• Based on a thorough understanding of customer needs, defining & improving Telenet Business Customer Value propositions. This includes, among other things, determining the positioning of the products with regards to the customer, pricing, features & the guidelines for the experience throughout the complete customer journey.
• Managing the performance of the Wifi & LAN business, specifically: profit and loss account of your products, budgeting, realization of the budget and EBITDA of the product line and elaborating business cases
• Managing the product life cycle, and as such defining the roadmap, identifying and reacting to changing customer needs & market trends through portfolio and/or solution optimization.
• Being a customer and market advocate by acting as the go-to-person with regards to the solution and business insights related to the solution & market; ensuring & maintaining customer and market interaction on a qualitative and quantitative basis; building thought leadership by providing insights of the solutions/market dynamics to the internal organization.
• The management of the competitive environment (identifying/analyzing competitors and their offer)
• Realizing the roll-out of the approved solutions (including development by IT / Engineering / Security operations / etc.).

Co-creation is a central element at Telenet Business. You will therefore also be asked to:

• Co-create and define marketing strategies including product orientation: i.e. target group, value proposition, pricing, ...
• Co-create a consistent, joint market story for the entire customer segment
• Bringing ideas for improvements forward
• Provide solution input & business case to corporate & portfolio strategy based on detected customer needs
• Shape the sales strategy.

What does the Customer Value Propositions team do?

The CVP team plays a crucial role in shaping and realizing the strategy to achieve the growth of Telenet Business. More specifically, we prepare & develop the customer value propositions for small, medium-sized & large companies (ranging from, for example, medium sized service companies up to and including large banks & hospitals), and thereby define the customer’s experience throughout the entire customer journey at Telenet Business.

What knowledge & skills are needed?

· You have deep customer understanding & business analytics skills (market research, customer insights, anticipating customer needs and opportunities).

· You have in-depth knowledge of the Wifi & LAN market space, including competitors & potential partners and you are able to guide the company to the optimal competitive position with maximum growth potential

· You understand value proposition & product design best practices and methodology (value proposition & product design, product positioning & storytelling, roadmap design & prioritization, user story & requirement writing).

· You know product life cycle management (product performance management, product maintenance & prioritization)

· You have business & financial acumen (business & product strategy, business casing, Profit&Loss management , budget and CAPEX ( Capital Expenditure) management).

· You understand market orientation (market dynamics & competitive landscape, market trends & knowledge and product (area) knowledge).

· You understand sales & marketing dynamics (sales buying clock, buyer journey, launch planning, creating brand awareness)

· You have strong strategic skills and a helicopter view in order to build a comprehensive strategy taking into account a large number of building blocks

· You are experienced with project management (planning & time management) and journey design, problem solving & creative thinking.

What type of person are we looking for?

The ideal candidate…

• Cooperates closely, negotiates with and facilitates workshop(s) for various and defined stakeholders both internal and external.
• Stays in touch with the customer and market by empathically thinking in virtue of the customer and/or market.
• Has a positive mindset and is creative & innovative.
• Has excellent stakeholder management: understands business and technical processes, building a (internal) network & lobbying to influence these processes.
• Has sound communication and influencing skills combined with business savviness and a customer-oriented mindset.
• Shares best practices and coaches colleagues.
• Is flexible and open-minded to cope with ever changing context.
  

Experience level

• Master degree and 5-7 years of relevant experience
• NL – EN – FR
• Customer focus with strong affinity for technology and innovation
• Experience in stakeholder management with various departments
• Excellent communication skills, with the ability to engage and communicate with senior business leaders