Digital Marketing Manager

仕事内容

Flen Health is an international family-owned company with ambitious growth plans in the pharmaceutical and medical device technological domain. Flen Health has a range of products for wound and skin care, several new products in the pipeline and research cooperation agreements in Europe and the USA.

At Flen Health, we are convinced that we do help people live the life they love through developing innovative technologies and bringing these to patients across the globe. We focus on patients with topical inflammatory and infectious diseases.

At Flen Health, we expect you to show grit, to take ownership of your initiatives, to go for it and we guarantee that you will then appreciate the result of your work, whether individually, as a team or company-wide as Flen Health. As an intrapreneur, you will enjoy working in a multicultural diverse environment where trust and open communication are key, and where a positive can-do attitude drives sustainable growth. We offer a flexible working eco-system, enthusiastic colleagues, and an attractive remuneration package.

We are looking for a Digital Marketing Manager to develop the company’s long-term digital marketing strategy in line with the business objectives and overall brand positioning supported by digital marketing campaigns, products, and services. This is a permanent full-time position based in our office in Kontich, Belgium.

This position would suit you perfectly if have a taste for challenges and the desire to make things happen!

Your responsibilities:

• Design, build and maintain Flen Health online presence strategy (social media, web search, display, videos, emails, etc)
• Work closely with the commercial team (Sales and Marketing) and other internal teams (Medical, R&D,...) to ensure campaigns are consistent and integrated
• Manage digital tools and platforms as Facebook Business Manager, Linkedin Campaign Manager, Google Analytics, Google Ads, Programmatic, etc
• Apply a data driven approach across planning & evaluation activities (audience development and engagement, segmentation...)
• Use strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Identify critical conversion points and drop off points and optimizes user funnels
• Define and execute all digital marketing, advertising, promotion plans, and communications activities in line with the Global/Local product strategy
• Maintain comprehensive knowledge and understanding of current competitive environment and industry trends, oversee categories and competitive analysis, generate insights and integrate them in efficient consumer activation activities
• Analyze and report the performance of the brands and assess the ROI of marketing activities
• Brainstorm new and creative growth strategies through digital marketing
• Identify trends and insights, and optimizes spend and performance based on the insights
• Support the activities for the ecommerce channels
• Lead the digital creative and media agency briefing based on approved yearly marketing plan, agreed brand strategy and budget and follow the day to day work
• Drive traffic to company websites and social media pages
• Be responsible for personnel decisions related to hiring, performance and disciplinary actions for your direct reports
• Keep track of developments in digital tools, AI, marketing automation, MarTech platforms and where appropriate implementing new solutions to improve effectiveness and efficiency
• Coach, guide and develop the marketing team in digital solutions, encourage knowledge sharing and set clear objectives
• Business travel is involved, with time at internal meetings, congresses, presence in the field... including overnight stays

Your qualifications & experience:

• Master’s degree in Marketing
• At least 5-7 years working experience in a digital marketing department, ideally within the medical device or pharmaceutical sector
• Deep knowledge in Facebook Business Manager, LinkedIn Campaign Manager, Google Analytics, Google Ads, Programmatic,..
• Experience in leading SEO/SEM, marketing database, email, social media and /or display advertising campaign
• Ability to work within a cross-functional team and act as a real team player in the local brand team
• Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization
• Cost control skills and good understanding of budgets in the context of business strategy and commercial targets
• Customer centric and highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Fluency, both written and spoken, in English, other languages as Dutch, French or German are an asset

What we offer:

• Excellent working conditions
• An innovative and inspiring work environment
• Independent project work & responsibilities within a professional team
• Career prospect
• Learning and development opportunities
• Competitive remuneration according to experience