Digital Product Manager

☞ Pierre Fabre Group

見る: 145

更新日: 16-11-2025

場所: Anderlecht Brussels Capital

カテゴリー: マーケティング/ PR 生産/操作

業界: Personal Care Product Manufacturing Pharmaceutical Manufacturing

レベル: Associate

ジョブタイプ: Full-time

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仕事内容

RESPONSIBLITIES

  • Define and implement the Benelux digital strategy for our brands, globally and market specific per country, based on corporate brand strategies and in cooperation with the rest of the marketing team. Direct responsibility of the digital activities for the brands assigned.
  • Accompanies the digital transformation of the organization and working methods by setting up means of control and demonstrating leadership.
  • Develop the short term and long-term strategy and operational plans following our global marketing plans and working together with the marketing department, but also Sales Director and General Manager;
  • Develop, manage and animate the digital platforms of our company and of our brands: Pierre Fabre corporate and of our brands (A-Derma & Ducray);
  • Set up SEA Campaign (depending on priority profiles, budget, campaign performances), work with media agencies on SEA campaigns;
  • Define social media & annual strategy, create content, manage social media pages;
  • Relationship – CRM, prepare and define local strategy on CRM, create a specific campaign;
  • Create a consumer service, manage consumer claims and build local knowledge base;
  • Content: produce (brief agency), share with local partners (E-Retail), produce and share SEO guidelines for content production;
  • Develop specific partnership agreements and customized programs/campaigns with our authorized e-retailers;
  • Assist the commercial team in the development of B2B platforms;
  • Together with Marketing, define PR & influencers activities and assure day-to-day;
  • Follow and benchmark competitors’ digital marketing activity and actions;
  • Control and follow the digital marketing budget according to plan and in accordance with the Product Managers and the Management team;
  • Involve and train the other marketing and salespeople of the organization in digital development.

KEY COLLABORATIONS

  • Senior Digital Manager
  • Commercial Development Director
  • Sales Director
  • Medical Representatives Director
  • Operational Marketing Director
  • Supports Functions Benelux

PROFILE

  • Level of education: Master/Bachelor in Media / Web education / Marketing;
  • Experience: Minimum 2 years of experience in digital marketing working with websites and social media;
  • Languages: Dutch – French and English ;
  • Good knowledge of e-CRM tools.
  • Marketing and business oriented.
  • Creative, outgoing, flexible, with good relational and communication skills.
  • Know the markets;
  • IT Skills: MS Office, digital performance tools.
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締切: 31-12-2025

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