global communication manager

☞ Randstad

見る: 115

更新日: 26-11-2025

場所: Wavre Walloon Brabant

カテゴリー: 経営管理 マーケティング/ PR 売上高

業界: HR personeel

ジョブタイプ: Freelance

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仕事内容

Our client has made a major statement about adopting a “New Commercial Model” and taking on a customer centric approach is an essential part of this new way of working. The aim is to deliver the right content to the right customer (doctors and consumers) through the in the channels the customers use. This includes addressing the pain points customers might experience during their vaccination journey.

The global Content Manager plays a critical role in helping the global brand teams, both commercial and medical in delivering this content and in understanding how effective this content is in addressing customer needs; thereby achieving business obje

As part of this transformation, our client is looking for individuals who can work well as part of a cross-functional co-creation team and who’s primary focus will be on delivering high quality insight driven content that the global vaccines teams will be providing to the Local Operating Companies (LOCs). In order to deliver this, the vaccines department requires content managers ideally with pharmaceutical marketing experience and that know how to think in a Pharma/Medical/B2B customer journey and has explored the world of digital marketing already. A content creator that agrees that a tone of voice needs to be joyful, to the point and efficient. A storyteller that can intrigue readers’ interest with only a short paragraph and makes them go understand our products, our goal, our ambition helping the world. And most of all, someone who thinks Content support effectively sales ambition.

    qualifications

    graduate with experience in pharma or healthcare digital marketing

    2/3 years of experience in digital agencies, experience in the healthcare or pharma industry is a plus

    ict skills (software, operating systems, hardware, etc.)

    ms office, google digital certificate

    language proficiency requirements (spoken & written)

    english – high written and spoken proficiency

    french – spoken proficiency an advantage but not compulsory

    key responsibilities

    support global brand teams in preparing content plans to be delivered during the year

    support global brand teams to co-create engaging content on time, to agreed levels of quality and within budget for local operating companies to adapt and localize

    integrate content across multiple-channels to create seamless conversation with healthcare professionals and patients during the customer journey

    ensure content produced meets best practice needs of digital channels and adheres to the compliance, editorial and style guidelines

    manage content through global approval process

    support vaccines business and multi-channel marketing team on cross brand digital initiatives

    ensure content produced has been tested before rollout to the locs

    support brand teams in setting kpis to assess content effectiveness

    ensure continuous improvement by consolidating and sharing analytics and looking for opportunities to improve the quality of content


    experience, knowledge & soft skill requirements

    understanding of different digital channels and the opportunities they present

    excellent project management capabilities with ability to stay on top of detail, deliverables and anticipate and propose solutions to potential roadblocks to keep activities on track

    ability to work under pressure and to tight deadlines

    the ability to deliver across internal networks of marketing and medical networks

    experience of working with external creative agencies

    experience in assessing and cutting through complex subjects to deliver clear, comprehensive and compelling content

    ability to interpret data and analytics to improve content quality and effectiveness

    experience in building customer journey/content journey

    experience in email marketing, storytelling, web building

    understand the paramount usage of metrics to validate/support campaign efficiency

    key benefits

    we offer you the opportunity to be an added value at one of the leaders in the pharmaceutical business.

    a project starting on 28/08/2021 until the end of 2021 with a possibility of extension on our payroll or as a freelance
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締切: 10-01-2026

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