Marketing Manager

仕事内容

Mission:

• Support the rollout of the global marketing strategy and campaigns across Brussels Airlines Global markets (Europe & North America) & Lufthansa Group Sub-Sahara African markets.


• Lead the relationship with local marketing experts: strengthen and modernize local marketing, funnel approach and media buying, both centrally in the Africa Competence Center as well as in the local markets.


• Develop local market penetration and increase revenue through strong marketing and campaign plans.


• Manage medias & creative agencies


• Ensure that the global marketing campaigns are consistently applied across markets, while insuring relevance and connection to the local audiences. Prioritize and coordinate local marketing initiatives, while ensuring to be on-brand, within budget and delivering the right ROI.

Key Result Areas:

• Balance global consistency and local relevance: ensure that the global marketing campaigns are consistently applied across markets, while insuring relevance and connection to the local audiences.


• Become a market expert : develop deep knowledge of all the markets and gain insights into target audiences’ attitudes and behaviours


• Help to define countries segmentation model in order to maximize the marketing ROI and growth of our local business: understand and define cultural, economic and social trends and their impact on consumer attitudes, behaviour and perceptions + competition analysis.

• Adapt the global media strategy, where necessary to the local market need and potentially add local media.


• Prioritize and coordinate local marketing initiatives with the markets (partnerships, events, campaigns etc.), while ensuring to be on-brand, within budget and deliver the right ROI.


• Follow up and monitor central and local markets budget as well as campaign and media KPI’s

• Develop, launch and follow up global & local marketing campaigns including off and online medias when applicable


• Coordinate medias agency: media buying, media planning & KPI’s definition


• Coordinate creative agencies: creative briefings, creative development and content production

• Along with the Senior Manager, develop a clear B2B marketing strategy + action plan and implement the right messages in the available B2B communication tools in alignment with the relevant Lufthansa Group departments.


• Lead & animate the marketing expert community in the local markets: set up marketing processes, strengthen and modernize local marketing, funnel approach and media buying.

This position report to Senior Global Markets Manager

• University Master degree in Marketing, Economics or equivalent


• Minimum 3 years of experience in marketing on international level


• Experience in medias/advertising agency is an asset


• Languages: Fluent English, written and spoken.


• Deep knowledge of medias and multi-channel campaign management: media planning, media buying etc.


• Customer centric, innovative and creative thinking


• Proven success at managing markets activation


• Strong planning skills


• Ability/interest in working in a fast paced, dynamic environment and prioritize tasks, whilst managing multiple stakeholders/agencies


• Strong communications skills


• Ability to work in a virtual & international environment


• Resilient and able to work under pressure and to manage diverse tasks at same time


• Open-minded, ‘the world is my home’


• Strong affinity with travel and knowledge of Sub-Sahara Africa.