Marketing Operations Manager

仕事内容

Who are we?

Qualifio is a team of 70 colleagues who are all passionate about Digital Marketing. Our HQ is in Louvain-la-Neuve, close to Brussels, Belgium and we also have offices in Madrid, Paris & Amsterdam. We have over a decade of experience in interactive marketing and data collection and a unique work culture built on strong values.

• Our values are at the heart of everything that we do at Qualifio: transparency, commitment, fun, empowerment, togetherness & creativity. We believe that to be creative and effective, we need to have a good work-life balance. https://qualifio.com/careers/
• Life at Qualifio is great fun - check out some of the things we’ve been up to recently on our Instagram account! https://www.instagram.com/qualifio/
• Want to meet our new CEO? Here’s the video: https://qualifio.com/blog/en/quentin-paquot-new-ceo/

We have an exciting growth plan for the coming years, and we are looking forward to welcoming new amazing people to the team! You’ll find a lot of information below, but don’t hesitate to reach out for a chat!

What do we do?

Qualifio is a fast-growing SaaS company founded in 2011. Our software, Qualifio Engage, is used by over 275 big brands across the world (L’Oréal, RTL, MediaMarkt, Daily Mail, Nestlé, Decathlon etc). They are using our platform to engage, grow and qualify their digital audiencesvia creative interactive experiences. An example is worth more than a thousand words, you’ll find the best campaigns of October 2021 in this blog article: https://qualifio.com/blog/en/the-best-interactive-marketing-campaigns-of-september/

We are in a very exciting period as we are launching a new and second hyper complementary product : Qualifio Loyalty, an interaction-based loyalty platform.

The Job

We’re currently looking for a Marketing Operations Manager to join our team. Your main task would be the optimization and governance of all our marketing processes. This will include data analytics, automation implementation, funnel optimization, report building and alignment with the internal stakeholders of the company. We see the Marketing Operations Manager as the glue between the Marketing department and the rest of the company, and a key role in the organization in order to scale our processes.

Our new colleague will have 3 areas of impact:

• Technology: Managing and owning the different tools we have in place will be essential. Our new colleague will need to be fully competent in technologies such as Google Analytics and Hubspot, but also be able to think out of the box to connect these tools with the rest of our Tech Stack (Qualifio Manager, Planhat…).
• Data:Data analysis and data management will also be important on a daily basis. Our new colleague will ensure the data is flowing properly within the different tools and departments.
• Processes and team alignment:In a scale-up, processes should be agile but also smart. Our new colleague will have an impact on the marketing processes but also on the cross-company ones, aligning teams and making sure the collaboration is fueled.

What you’ll be doing

Based around these 3 key areas, our new colleague will:

• Gather insights from Google Analytics and create actionable plans to improve the different KPIs.
• Own and manage Hubspot from a marketing point of view, as a CRM and marketing suite, making sure all our automation flows, data capturing and processes are up to date.
• Align Marketing with the rest of the company from a technical point of view, making sure all actions are well tracked and the tools are well connected.
• Own the reporting from a marketing perspective, making sure our performance is well recorded and there are actionable insights.
• Help the rest of the company to build and assess scalable processes from a marketing perspective.

Who you are

In order to shine and play a key role within the marketing department, we would like our new colleagues to have these skills:

• Google Analytics experience:You have spent hours and hours diving into Analytics, finding insights and ways to improve KPIs like traffic, conversions…
• Hubspot expertise:At Qualifio we are heavy users of Hubspot. Our new colleague should have 1-2 years of experience with the tool, knowing it from A to Z, so she/he will be able to own it and challenge it from day 1.
• Reporting skills: Our new colleague will be in charge of creating shiny reports that bring light to all our activities and help us to highlight the good work we are doing and how it impacts the different departments and the whole company.
• Analytic mindset:Working closely with the CMO, our new colleague will always be challenging our current reality and looking for new ways to improve and scale from a marketing point of view.
• Team spirit:Marketing is a team sport and we have a special culture of togetherness within the team. Our new colleague will be part of this culture and will be a promoter of it inside and outside the company.
• SaaS experience:Although not mandatory, previous experience in a SaaS environment is a definite plus. Ideally, our new colleague will have spent time working either in a SaaS company, or for a consultancy firm on projects with SaaS companies. An understanding of the workings and complexities of a SaaS environment will be considered as a bonus.

What we offer

• An open, flexible and challenging environment, where the start-up and entrepreneurial spirit are still going strong;
• A work place where we can be very serious, very ambitious, but where we also have a lot fun and we’re all considered as human beings, with our qualities & weaknesses.
• A great way to be immersed in the ever-evolving digital marketing challenges of the biggest companies in Europe.
• A place where we go fast: in our decisions, in our initiatives and in our growth.
• You’ll be working with a team obsessed by its highly qualitative software products, always willing to receive customer feedback and improve!
• The organization is structured to give you the opportunity to demonstrate your full talent; the empowerment of our team members is key.
• The company is financially healthy and has clear defined goals for the years to come, that have been shared with the whole team.
• A place where values are not just something written on the walls.

A final word...

Working at Qualifio, you’ll be part of an ambitious culture that puts people first (both our employees and our customers). It’s full of challenges, and of course it’s not easy every day. It’s as a team that we overcome challenges and progress. We’re obsessed by the ROI generated by our customers using our softwares and we fight to improve it on a daily basis. On the other hand, we understand the need for a balanced work-life balance. And we believe that everybody who’s part of our team should be supported to develop to their fullest potential.

• We seek to understand customers in everything we do.
• We have a life outside of work (and we want to keep it that way!).
• We are proactive and accountable in our roles.
• We’re genuine, honest, open. We say what we think in a constructive way and we’re open to feedback.
• We’re here to learn and improve every day.