Paid Media Manager

About The Estée Lauder Companies Inc.

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.

As a Paid Media Manager you are in charge of creating, developing and implementing a vision for all paid media activities (SEM, Paid Social, Display, affiliation marketing, print, OOH…) along the customer funnel, from awareness to conversion and retention, in partnership with the Brands.

PLANNING FOR SUCCESS:

• Be the paid media expert for the brand grouping, adding key strategic insights into the planning process
• Provide strategic paid media input in brand planning milestones (Long Range Strategy, Budget, Fiscal Year Consumer Marketing and Online Plans)
• Lead media agency briefings, including full year media brief, campaign briefing and tactical commercial briefs. Ensure business, marketing, online & offline objectives are included and aligned with brand and online teams.
• Align with brand Consumer Marketing Director on EMEA paid media advertising split recommendation and ensure alignment from markets during budget planning
• Provide guidance and recommendation, when advertising cuts are needed and extra funds can be allocated, to ensure best usage of the existing budget.
• Lead paid media planning and timelines with all stakeholders (Brand and Agencies)
• Create regional paid media calendar with key campaigns and always-on programs aligned to the Consumer Marketing calendar
• Deliver concrete guidelines and KPIs - where to play / targeting / formats / assets and messages - for both campaigns and always-on programs to local brand team

EXCELLENCE IN EXECUTION:

• Manage its Brand paid media strategy, defines and ensure local excellence in execution
• Be key brand point of contact on paid media campaign execution for the affiliate, ensuring all relevant asset needs are met and liaising with EMEA brand and online team to close any gaps
• Adopt media guidelines cascaded by EMEA Paid Media team
• Guide and coordinate a team of Paid Media Executives

TRACKING FOR INSIGHTS AND ACCELERATION

• Collect post buy analysis reports and key learnings and share with Affiliate brand team in actionable format
• Gather local best practices for paid media to be shared with brand and DCM* teams (local + EMEA)
• Review quarterly advertising with brand team based on budget sufficiency to ensure delivery of the regional media strategy

AGENCY MANAGEMENT

• Main Point of Contact for the local Paid Media Team for our Media Agency. Support relationship

• Significant digital marketing experience, including previous experience in driving and executing digital media strategy in a global, multi-brand, multi-channel, fast-paced environment.
• Ability to develop relationships with internal and external stakeholders.
• Great project management, organizational and analytical skills
• In-depth understanding of all SEM paid social, display (all models, including programmatic), affiliation marketing
• You are a high energy and effective, hands-on leader, with strong business acumen.
• You are a fact-based decision-maker, pragmatic, resourceful, and proactive.
• You are resilient and decisive, with excellent problem-solving skills and strong team orientation.
• Ability to challenge the status quo and has the experience and characteristics to respond quickly to the changing environment.
• Excellent level of Dutch & English or French & English

What’s in it for you?

A job where colleagues become family? Welcome at the Estée Lauder Companies ! You will receive an attractive salary in line with your experience and competencies. In addition, you will receive various extra-legal benefits... And what about constant learning? It goes fast at the Estée Lauder Companies. With training, both on the job and through MyELCLearningHub, you get the space to do so.

Are you interested in the above position? Then apply immediately and find out what your opportunities are at the Estée Lauder Companies!