Trade Marketing Specialist - Belux Consumer M/F

☞ The Goodyear Tire & Rubber Company

見る: 170

更新日: 16-11-2025

場所: Kontich Antwerp

カテゴリー: マーケティング/ PR 売上高

業界: Staffing Recruiting Human Resources Financial Services

レベル: Entry level

ジョブタイプ: Full-time

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仕事内容

Location:Kontich, Belgium

Goodyear Talent Acquisition Representative: Yakoubi Fatima

Start Something Great Today. Go Goodyear.

Primary Purpose Of The Position
  • Implement the Trade and Channel Marketing plan for retail customers with particular emphasis on the development, implementation and ROI (volume, brand & product mix, GP) of Consumer dealer marketing
  • Retail customers include independent tire specialists & members of decentral buying groups, aligning with Senior Trade Marketeer Key Accounts, Responsible for PR & communication and implementation of Social Media Strategy
  • Maximize internal customer satisfaction with sales and externally with retail accounts
Principle Duties And Responsibilities

Implementation of retail marketing support programs (focus on independent tire specialists & members of decentral buying groups):
  • Build trade marketing through collaborative planning with customers, providing appropriate levels of dealer marketing support
  • Liaise closely with sales teams, brand teams, customers & external suppliers to build trade marketing plans that are leveraged in the mentioned distribution channels and deliver incremental uplifts in business performance
  • Work with retail marketing team to support GYDU sell-in at contracted distribution level (GDRP)
Creation Of Marketing & Sales Tools
  • Deliver marketing tools for customers e.g. dealer advertising, dealer newsletter
  • Support Product Manager in communication tools on OE, magazine testing, EU tire label
Events/incentives/driving Experiences
  • Product launches execution
  • Coordination of customer incentive programs
  • Organization of dealer events (e.g. Dealer kick-off)
  • Motorsport activation/driving experiences
  • Provide miscellaneous support in the areas of event management
Manage Loyalty Programs As Dealer Marketing Support Tools
  • Implement and maintain loyalty programs that drive business uplifts
  • Closely monitor KPIs
  • Communication with agencies (admin, reporting, financials)
Update Social Media channels weekly with new content
  • Facebook
  • LinkedIn
Profile
  • Business/marketing qualification - Bachelor / Master
Experience
  • 1-3 years experience in Trade & Brand Marketing; Experience in trade marketing is desired; Project management experience ; Experience of working on Global or pan-European Premium Brands
  • Experience in design, studio, print & distribution processes
  • Agency coordination
  • Management of Brand Identity consistency
Knowledge
  • General knowledge of Brand & Trade Marketing
  • Fully competent in MS Office, in particular Word, Excel, Powerpoint and Outlook
  • Excellent verbal and written communication skills (Dutch fluent, French & English fluent)
  • Understanding of procurement & payment processes
  • Knowledge of automotive and/or tyre industry
  • Knowledge of SAP
Skills
  • Ability to work with different and strong personalities
  • Ability to manage & develop multiple priorities effectively - resilient
  • Entrepreneurial style in taking initiative
  • Ability to extract insight from data & translate it into actionable ideas
  • Excellent communicator – can envision, enrol & secure support from key stakeholders
  • Effective team player with strong collaboration skills
  • Innovative and creative thinker – thinks ‘outside the box’
  • Professional image both internally and externally
  • High attention to detail
  • Work well under pressure
Goodyear is one of the world’s largest tire companies. It employs about 64,000 people and manufactures its products in 47 facilities in 21 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.
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締切: 31-12-2025

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