Content Marketing Officer

☞ Bekaert

전망: 145

갱신일: 26-11-2025

위치: Zwevegem West Flanders

범주: 마케팅 / 홍보 매상

산업: Logistics Supply Chain Mechanical or Industrial Engineering Consumer Goods

수평: Entry level

직업 종류: Full-time

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작업 내용

Bekaert () is a world market and technology leader in steel wire transformation and coating technologies. We pursue to be the preferred supplier for our steel wire products and solutions by continuously delivering superior value to our customers worldwide. Bekaert (Euronext Brussels: BEKB) is a global company with more than 27 000 employees worldwide, headquarters in Belgium and 4.4 billion in combined revenue in 2020.

Bekaert Building Products is looking for a (technical) copywriter with project management skills and experience with digital tools.

Your role
  • Writing & developing & being involved in creating engaging, audience-focused snackable (digital) content (short copy) for web, social media, email marketing, newsletters, content platforms (e.g. Showpad) and (offline) marketing materials (e.g. catalogues, brochures).
    • Regulating the brand’s tone-of-voice in all content pieces.
    • Collaborating with other teams (sales, technical…) to create new content and marketing materials.
    • Handling all aspects of keeping online content up to date; from writing copy to formatting the content on the website.
    • Reviewing content pieces, advertising messages, video scripts and other marketing materials.
    • Webinars: communication before/during/after events.
    • Managing external agencies and partners.
    • Writing press releases, dealing with press enquiries and maintaining relationships with editors, journalists, and influencers (social media key influencers/specific trade channels).
  • Managing social media communication to increase brand awareness, further customer engagement, and generate new leads.
    • Creating social media content with and without the assistance of external agencies.
    • Creating & rolling out of social media calendar.
  • Analyzing and reporting on SEO, on site behaviour and social media.
    • (Monthly/regular) reporting.
    • SEO optimizing construction web content of Bekaert.com.
    • Social media quarterly (dashboard) reporting.
Your profile
  • (Technical) copywriter.
  • Advanced knowledge English & Dutch.
  • Minimum 3 years of experience in a B2B/technical environment is mandatory (construction industry is a plus).
  • Bachelor degree in communication/journalism.
  • Detail & result oriented.
  • Project management skills (planning & coordination focused).
  • Digital experience (SEO, keyword analysis).
  • PR experience (maintaining relations, contact for advertising/media outlets, etc.).
  • Technical knowhow & experience (platforms such as CMS tool (e.g. Sitecore), Google Analytics, Google Ads, Webinargeek, Wrike, Showpad, LinkedIn, Facebook, etc.).
You grow, we grow... Better together. Bekaert offers continuous development opportunities.
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마감 시간: 10-01-2026

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