Downstream Marketing Specialist

작업 내용

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment and making sure our food is safe.Location/Division Specific InformationThe Chemical Analysis Division (CAD) accelerates innovation and improves productivity through process, portable and environmental solutions that take technology from the lab to the line and the field for industrial and safety applications. This role supports the clean energy efforts of the Production Process and Analytics portfolio.How you will make an impactThis role drives the execution of downstream marketing activities, including campaign and program prioritization. The Marketing Specialist establishes the annual marketing plans and leads the overall efforts to implement the demand generation and lead conversion efforts for the portfolio.The ideal candidate possesses a blend of business ownership, marketing expertise, leadership, and agility, and will inspire with data & metrics!What you will do

• Develop, own, and implement the downstream marketing plan for the assigned portfolio to deliver a robust lead generation funnel.
• Lead and guide the development of copy and creative content, appropriately positioning products within branding guidelines, while conveying strong value propositions and concise storytelling. Implement across multiple channels, including social media, web, video, print, and more.
• Establish and evaluate key performance metrics and maintain monthly and quarterly metrics reports on marketing activities, efficiency and business impact including demand generation, website and email marketing analytics.

How you will get hereBachelor Degree in Marketing, Business (BA) or related field.Experience

• 5+ years of experience in either downstream or regional marketing, marketing communications, marketing analytics, digital marketing, or similar role.
• Expertise working with and analyzing data from SFDC (CRM), PowerBI (data visualization), or similar platforms.
• Strong written and verbal communication skills, and team builder skills.

Knowledge, Skills, Abilities

• Strong project management, consulting and problem-solving skills; ability to balance multiple priorities and be results oriented in a matrix environment.
• Experienced developing scalable, digital marketing campaigns and lead generation initiatives.
• Ability to understand business strategies and prioritize activities appropriately.
• Ability to align growth ambitions, with marketing tactics, budgets, and external vendors.
• Proactive, engaged, accountable, with keen attention to detail.

Domestic and International travel 20% or less of the time.Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.Apply today! http://jobs.thermofisher.comThermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.Accessibility/Disability AccessJob Seekers with a Disability: Thermo Fisher Scientific offers accessibility service for job seekers requiring accommodations in the job application process. For example, this may include individuals requiring assistance because of hearing, vision, mobility, or cognitive impairments. If you are a job seeker with a disability, or assisting a person with a disability, and require accessibility assistance or an accommodation to apply for one of our jobs, please submit a request by telephone at 1-855-471-2255*. Please include your contact information and specific details about your required accommodation to support you during the job application process.

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