Market & business intelligence manager WEST

MAIN ACCOUNTABILITIES

DESCRIPTION OF THE ACTIVITIES & SCOPE OF AUTHORITY & PERFORMANCE INDICATORS

1. Identify market research needs

• Understands the X+5 strategy of BFT (also on segment level) and can identify (together with the global segment manager) the key market research questions in support of the definition and implementation of the X+5.
• Translates the market research questions in clear deliverables and identifies the right approach to come to the deliverables (in the most efficient way)
• Manages the market research requests and puts the right priorities (in alignment with the strategy & marketing manager)

2. Manages market research partners for selected assignments

• Manages the working relationships with external research partners (that BFT currently uses for specific assignments or work) in collaboration with the strategy & marketing manager and/or global segment managers

3. Gathering information from different sources

As the majority of market research requests will not be outsourced, the market intelligence manager will take up market research questions him/herself. In doing that, the MI manager:

• Applies a methodological approach to gathering information and data from different sources: from primary (i.e. interviewing stakeholders in the market and broader ecosystem) and secondary sources (i.e. databases, online data sources,…).
• Applies interviewing skills depending on the situation (eg. cold calling, contextual interviewing)
• Develops a systematic way of evaluating the quality of the sources (eg. market reports, stakeholder inputs,…)
• Organizes internal market intel gathering via market managers, application managers,…

3. Synthesis of insights and communicating/sharing insights internally

• Profiles the market and competitive environment, providing insights that support strategic decision-making and for use in internal presentations by global segment managers and strategy & marketing manager.
• Creates and updates comprehensive industry, competitor and customer models including, but not limited to, market share, growth projections and trends, and market forces.
• Performs thorough, systematic analysis of key industry trends; the general social economic and political environment; legal and regulatory issues; customers; current and potential competitors.
• Provides market and competitive insights through presentations and reports to the leadership team/global segment managers and other internal stakeholders to allow effective strategic and tactical decision-making and implementation.
• Maintains up-to-date knowledge of data sources, evaluating their credibility and potential utility
• Develops and maintains relationships with key internal customers to identify emerging needs and business challenges.
• Works with internal business customers to enhance their use of strategic analysis and market and competitor intelligence. Collaborates internally to ensure intelligence is shared with appropriate groups and individuals.
• Maintains an in-depth knowledge of designated markets and trends through reading reports, market research, data manipulation and (financial) modeling and analysis