Marketing and Communication Specialist

☞ KWS Group

View: 103

Update day: 29-11-2025

Location: Tournai Hainaut

Category: Sales Marketing / PR

Industry: Farming Biotechnology Research

Position: Associate

Job type: Full-time

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Job content

Are you a marketing professional with a passion for agriculture and innovation? KWS is seeking a Marketing & Communication Specialist to lead and shape our marketing efforts across Belgium and Luxembourg. In this role, you’ll drive multi-language cross-crop marketing strategies, enhance customer engagement, and elevate our brand presence in the BeLux region. You’ll collaborate closely with local and global teams to ensure alignment across all marketing and communication initiatives. If you’re ready to make a measurable impact in a purpose-driven company, we’d love to hear from you!

What you’ll bring:

  • Develop and implement mid- to long-term local marketing strategies, both digital and traditional, including budget planning and performance tracking.
  • Lead cross-crop marketing campaigns, customer segmentation, and brand awareness initiatives in collaboration with sales and product teams.
  • Optimize CRM usage (Salesforce) to enhance customer journey, data quality, and digital engagement.
  • Align marketing and communication strategies with business units and global KWS teams.
  • Monitor and report on marketing performance indicators, ensuring continuous improvement and optimal budget use.
  • Manage internal and external communications across diverse channels, ensuring consistent brand messaging.

What you’ll bring:

  • Minimum 3 years of experience in digital and traditional marketing, ideally within the agricultural sector.
  • Strong background in multi-channel marketing, CRM (Salesforce preferred), and performance marketing.
  • Fluent in French, Dutch, and English; excellent communication and stakeholder management skills.
  • Strategic thinker with a creative mindset and strong analytical capabilities.
  • Based in Belgium with the ability to work in our office in Tournai regularly.
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Deadline: 13-01-2026

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